{"id":30466,"date":"2024-04-10T08:27:05","date_gmt":"2024-04-10T06:27:05","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&#038;p=30466"},"modified":"2024-04-10T11:22:30","modified_gmt":"2024-04-10T09:22:30","slug":"hotels-lassen-noch-viel-potenzial-im-online-marketing-brachliegen","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/hotels-lassen-noch-viel-potenzial-im-online-marketing-brachliegen\/","title":{"rendered":"Hotels lassen noch viel Potenzial im Online-Marketing brachliegen"},"content":{"rendered":"<p class=\"text\">Laut einer <strong>aktuellen Vertriebsstudie<\/strong> der \u00bb\u00d6sterreichischen Hoteliervereinigung\u00ab (\u00d6HV) werden <strong>67,4 Prozent der N\u00e4chtigungen online gebucht<\/strong>. Herzst\u00fcck ist dabei \u2013 mit Online-Marketing in Szene gesetzt \u2013 die eigene Online-Pr\u00e4senz. Um die Online-Sichtbarkeit zu steigern und potenzielle G\u00e4ste anzusprechen, sind <strong>SEO, SEA und die passende Content-Strategie<\/strong> unerl\u00e4sslich. \u00bbAuch Social Media ist f\u00fcr Hotels im Online-Marketing unverzichtbar. Hotels mit durchdachter Strategie, die auf Information, Emotion und Unterhaltung setzen statt ausschlie\u00dflich auf harte Verkaufstaktiken, gewinnen. Das ist einfach ein Muss\u00ab, ist <strong>\u00d6HV-Social Media-Experte Thomas Meyer<\/strong> \u00fcberzeugt.<\/p>\n<p>Dennoch sch\u00f6pfen viele Hotels ihr Potenzial im Online-Marketing nicht voll aus. Dem will die \u00d6HV mit einem <a href=\"https:\/\/www.oehv.at\/veranstaltungen\/lehrgang-online-marketing-2024\/\" target=\"_blank\" rel=\"noopener\"><strong>Lehrgang zum Thema Online Marketing<\/strong><\/a> \u2013 geleitet von <strong>Christoph Taussig<\/strong> \u2013 entgegenwirken: Hoteliers k\u00f6nnen sich dort ein fundiertes Verst\u00e4ndnis f\u00fcr die <strong>neuesten Trends und Technologien<\/strong> im Online-Marketing aneignen und lernen, eine <strong>effektive Online-Strategie<\/strong> zu entwickeln und umzusetzen, die mehr G\u00e4ste bringt und den Direktvertrieb st\u00e4rkt. \u00bbF\u00fcr mich war wichtig, das n\u00f6tige R\u00fcstzeug zu bekommen, um mit der Agentur auf Augenh\u00f6he arbeiten zu k\u00f6nnen\u00ab, berichtet <strong>Iris Ablasser, Marketingleiterin vom \u00bbHotel Kowald\u00ab<\/strong> in Loipersdorf und Absolventin des Lehrgangs. \u00bbJetzt wei\u00df ich, wie ich Agenturen briefe und messen kann, ob sie ihre Arbeit gut machen. Der Lehrgang hat mir in vielen Bereichen die Augen ge\u00f6ffnet.\u00ab<\/p>\n<p>Die <strong>n\u00e4chsten Termine<\/strong> <strong>des Lehrgangs<\/strong> sind der 23. und 26. April 2024 f\u00fcr \u00bb<strong>Modul 1<\/strong>\u00ab im \u00bbTui Blue Montafon\u00ab in Tschagguns (Vorarlberg) sowie der 14. und 17. Mai 2024 im \u00bbHotel Salzburger Hof\u00ab in Leogang (Salzburg) f\u00fcr \u00bb<strong>Modul 2<\/strong>\u00ab. Dabei wird auch auf das Thema K\u00fcnstliche Intelligenz (KI) eingegangen, das auch im Hotelmarketing eine immer gr\u00f6\u00dfere Rolle spielt. Denn KI kann Routine-Aufgaben automatisieren, menschliche F\u00e4higkeiten erweitern und Ressourcen freispielen. \u00bbErfolgreiche Online-Vermarktung erfordert eine klare Strategie und das Verst\u00e4ndnis der Zielgruppe. KI kann und wird dabei unterst\u00fctzen\u00ab, so Taussig. Als m\u00f6gliche Einsatzfelder macht er Content-, Bild- oder Videoerstellung oder die Optimierung von Kampagnen aus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die \u00bb\u00d6sterreichische Hoteliervereinigung\u00ab bietet im Rahmen eines Lehrgangs die M\u00f6glichkeit, Kompetenzen in der Online-Vermarktung auszuweiten.<\/p>\n","protected":false},"author":5,"featured_media":30536,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[13],"newstag":[42,21,196,256],"class_list":["post-30466","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-know-how-insider","newstag-aus-und-weiterbildung","newstag-hotel","newstag-marketing","newstag-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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