{"id":42117,"date":"2024-05-16T12:35:19","date_gmt":"2024-05-16T10:35:19","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&#038;p=42117"},"modified":"2024-05-16T12:35:19","modified_gmt":"2024-05-16T10:35:19","slug":"interchalet-heisst-jetzt-interhome","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/interchalet-heisst-jetzt-interhome\/","title":{"rendered":"\u00bbInterchalet\u00ab hei\u00dft jetzt \u00bbInterhome\u00ab"},"content":{"rendered":"<p>Die \u00bb<strong>Interhome Group<\/strong>\u00ab tritt ab sofort sowohl <strong>in Deutschland<\/strong> als auch in den weiteren 25 M\u00e4rkten nur noch unter der Marke \u00bb<strong>Interhome<\/strong>\u00ab auf. Seit der \u00dcbernahme des deutschen Ferienhausanbieters \u00bbInter Chalet\u00ab im Jahr 2013 hat das Schweizer Unternehmen in Deutschland unter der in der Bundesrepublik bekannten Marke \u00bb<strong>Interchalet<\/strong>\u00ab kommuniziert. <strong>Im Zuge der Umstellun<\/strong>g wird das Unternehmen zudem nicht mehr als \u00bbInterhome Group\u00ab, sondern als \u00bb<strong>Interhome<\/strong>\u00ab agieren. Die Umstellung auf s\u00e4mtlichen Kan\u00e4len soll sukzessive bis zum Ende des Jahres erfolgen.<\/p>\n<p>Durch den einheitlichen Auftritt m\u00f6chte \u00bbInterhome\u00ab den Urlaubsg\u00e4sten europaweit ein <strong>einheitliches Markenerlebnis<\/strong> bieten. Dieses werde sich <strong>\u00fcber die gesamte Customer Journey<\/strong> erstrecken: von der Website \u00fcber den Buchungsprozess bis hin zu den Reiseb\u00fcros, den Vertriebspartnern, den Urlaubsunterk\u00fcnften, den lokalen Serviceb\u00fcros und bei allen Werbema\u00dfnahmen. \u00bbDurch die Schaffung eines einheitlichen Markenerlebnisses an allen Kontaktpunkten kommunizieren wir klarer in Richtung unserer Kundinnen und Kunden und geben ihnen das Vertrauen, dass sie immer die gleiche hohe Qualit\u00e4t und den gleichen exzellenten Service erwarten k\u00f6nnen, egal wo sie uns antreffen\u00ab, erkl\u00e4rt <strong>\u00bbInterhome\u00ab-Co-CEO Sylvia Epaillard<\/strong> die strategische Entscheidung. \u00bbDas nahtlose Markenerlebnis tr\u00e4gt dazu bei, die Bekanntheit von \u203aInterhome\u2039 als erfahrenen Anbieter von individuellen Urlaubsunterk\u00fcnften weiter zu st\u00e4rken.\u00ab<\/p>\n<p>Das Portfolio von \u00bbInterhome\u00ab besteht aus rund <strong>40.000 Ferienh\u00e4usern und -wohnungen in 26 L\u00e4ndern<\/strong> und ist Teil der \u00bb<strong>Hotelplan Group<\/strong>\u00ab mit Sitz in Glattbrugg (CH). Diese wiederum ist <strong>zu 100 Prozent in Besitz der \u00bbMigros\u00ab<\/strong>, der gr\u00f6\u00dften Detailhandelsorganisation der Schweiz mit Sitz in Z\u00fcrich. Das vielf\u00e4ltige Angebot reicht vom einfachen Chalet oder Apartment bis hin zur exklusiv ausgestatteten Villa. Im Jahr 2023 generierte \u00bbInterhome\u00ab <strong>9,4 Millionen \u00dcbernachtungen<\/strong> und erzielte einen Umsatz in der H\u00f6he von <strong>389,7 Millionen Schweizer Franken<\/strong> (397 Millionen Euro).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Vereinheitlichung der Markenkommunikation soll Urlaubsg\u00e4sten ein einheitliches Markenerlebnis garantieren.<\/p>\n","protected":false},"author":141,"featured_media":42143,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[13],"newstag":[142,171,217,45],"class_list":["post-42117","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-know-how-insider","newstag-deutschland","newstag-ferienhaus","newstag-immobilien","newstag-schweiz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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