{"id":43273,"date":"2024-08-05T18:54:58","date_gmt":"2024-08-05T16:54:58","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&#038;p=43273"},"modified":"2024-08-15T10:57:55","modified_gmt":"2024-08-15T08:57:55","slug":"ohne-rebstock-im-arsch-young-poets-launchen-erste-out-of-home-kampagne","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/ohne-rebstock-im-arsch-young-poets-launchen-erste-out-of-home-kampagne\/","title":{"rendered":"\u00bbOhne Rebstock im Arsch\u00ab: \u00bbYoung Poets\u00ab launchen erste Out-of-Home-Kampagne"},"content":{"rendered":"<p>Wein ist nicht kompliziert, sondern einfach \u2013 und macht Spa\u00df: Das ist die Botschaft, die die \u00bb<strong>Young Poets<\/strong>\u00ab mit ihrer <strong>ersten Out-of-Home-Kampagne<\/strong> vermitteln wollen. Die Motive, der von \u00bb<strong>Jung von Matt Hamburg<\/strong>\u00ab kreierten Au\u00dfenwerbekampagne, zeigen die \u00bbYoung Poets\u00ab Weine, von Riesling \u00fcber Ros\u00e9 bis zum neuen Primitivo, zusammen <strong>mit kurzen Headlines<\/strong>, wie \u00bbChin Chin ohne Chi-Chi\u00ab, \u00bbFeine Noten trinken, statt gro\u00dfe T\u00f6ne spucken\u00ab oder \u00bbKennste einen trinkste alle\u00ab.<\/p>\n<h2>Gegen verstaubtes Image<\/h2>\n<p>Insgesamt gibt es <strong>sieben Motiven<\/strong>, die das Portfolio der Weinmarke zeigen sollen: den \u00bbNever say no to Primitivo\u00ab, \u00bbEverything happens for a Riesling\u00ab, \u00bbFifty shades of Grauburgunder\u00ab, \u00bbAlways sunny Sauvignon Blanc\u00ab, \u00bbAllday Ros\u00e9\u00ab und \u00bbWei\u00df Wei\u00df Baby Weissburgunder\u00ab. Jede Weinsorte wird von einer eigenen Headline flankiert. Die Spr\u00fcche sollen die <strong>oft kompliziert und etwas verstaubt<\/strong> anmutende Welt des Weins aufbrechen. Der Look der \u00bbYoung Poets\u00ab-Flaschenlabels wird in der Kampagne fortgef\u00fchrt.<\/p>\n<figure id=\"attachment_43275\" aria-describedby=\"caption-attachment-43275\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-43275\" src=\"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2024\/08\/Young-Poets-Kampagne-2024-Sujets-2-c-Young-Poets-1500-1024x756.jpg\" alt=\"Zwei der insgesamt sieben Sujets. \u00a9 Young Poets\" width=\"1024\" height=\"756\" srcset=\"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2024\/08\/Young-Poets-Kampagne-2024-Sujets-2-c-Young-Poets-1500-1024x756.jpg 1024w, https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2024\/08\/Young-Poets-Kampagne-2024-Sujets-2-c-Young-Poets-1500-300x221.jpg 300w, https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2024\/08\/Young-Poets-Kampagne-2024-Sujets-2-c-Young-Poets-1500-768x567.jpg 768w, https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2024\/08\/Young-Poets-Kampagne-2024-Sujets-2-c-Young-Poets-1500.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-43275\" class=\"wp-caption-text\">Zwei der insgesamt sieben Sujets. \u00a9 Young Poets<\/figcaption><\/figure>\n<p>Das<strong> Ziel der Kampagne<\/strong> ist es, Lust auf \u00bbYoung Poets\u00ab zu machen, die <strong>Wiedererkennung der jungen Weinmarke<\/strong> zu f\u00f6rdern und das starke Markenwachstum der letzten Jahre weiter voranzutreiben. Zu sehen sind die Motive noch bis 11. August in Berlin, D\u00fcsseldorf, Hamburg, K\u00f6ln und Stuttgart <strong>im Umfeld passender Superm\u00e4rkte<\/strong> auf den Werbefl\u00e4chen des Au\u00dfenwerbers \u00bbWallDecaux\u00ab.<\/p>\n<h2>Unkompliziert und einfach geil<\/h2>\n<p>\u00bb\u203aYoung Poets\u2039 habe ich gestartet, weil ich <strong>vom Weinangebot verwirrt und gelangweilt<\/strong> war. Wir stehen f\u00fcr unkomplizierten, einfach geilen Wein von preisgekr\u00f6nten, jungen Winzer:innen. Mit der Kampagne wollen wir, wie auf Social Media und im Supermarktregal auch, im Umfeld des Point of Sale <strong>mit unserem distinktiven Look herausstechen<\/strong>. Neben \u203aMack &amp; Sch\u00fchle\u2039 f\u00fcr eine starke Handelsdistribution ist nun \u203aJung von Matt Hamburg\u2039 daf\u00fcr der perfekte Partner, denn wir lieben es beide, <strong>durch Kommunikation aufzufallen<\/strong> und auch mal <strong>etwas zu provozieren<\/strong>\u00ab, erkl\u00e4rt \u00bbYoung Poets\u00ab-Gr\u00fcnder <strong>Eliah Werner<\/strong>.<\/p>\n<p><strong>Alexander Norvilas<\/strong>, Executive Creative Director bei \u00bbJung von Matt Hamburg\u00ab, erg\u00e4nzt: \u00bbUnsere Out-of-Home-Kampagne ist wie die Weine der Jungwinzer:innen von \u203aYoung Poets\u2039: <strong>einfach, zug\u00e4nglich und ohne Blabla<\/strong>. Und garantiert <strong>ohne Rebstock im Arsch<\/strong>.\u00ab<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die junge Weinmarke will mit flotten Spr\u00fcchen, die oft kompliziert und etwas verstaubt anmutende Welt des Weins aufbrechen.<\/p>\n","protected":false},"author":141,"featured_media":43277,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[13],"newstag":[142,196,24],"class_list":["post-43273","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-know-how-insider","newstag-deutschland","newstag-marketing","newstag-wein"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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