{"id":52477,"date":"2024-10-07T10:08:53","date_gmt":"2024-10-07T08:08:53","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&p=52477"},"modified":"2024-10-10T19:54:08","modified_gmt":"2024-10-10T17:54:08","slug":"congress-centrum-alpbach-verpasst-sich-neuen-markenauftritt","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/congress-centrum-alpbach-verpasst-sich-neuen-markenauftritt\/","title":{"rendered":"\u00bbCongress Centrum Alpbach\u00ab verpasst sich neuen Markenauftritt"},"content":{"rendered":"

Mit seinen gerade einmal 2.500 Einwohner:innen hat es Alpbach<\/strong> zu beachtlicher Gr\u00f6\u00dfe geschafft: Seit 80 Jahren ist das Tiroler Dorf ein bedeutender Ort<\/strong> f\u00fcr nationale und internationale Kongresse und Tagungen. Das beste Beispiel ist das allj\u00e4hrliche \u00bbEuropean Forum Alpbach\u00ab (EFA). Auch dieses Jahr trafen sich im August rund 4.000 Menschen im Alpbachtal, darunter 500 internationale Student:innen, um an der Zukunft Europas zu arbeiten.<\/p>\n

Als Drehscheibe f\u00fcr diese Veranstaltungen<\/strong> fungiert das \u00bbCongress Centrum Alpbach\u00ab (CCA)<\/strong>. \u00bbIn der Praxis bedeutet das, dass wir unsere Kundinnen und Kunden nicht nur in der Ausf\u00fchrung unterst\u00fctzen, sondern auch im Eventdesign umfangreich beraten. Der Trend entwickelt sich weg von klassischen Vortr\u00e4gen hin zur kommunikativen Begegnung\u00ab, berichtet CCA-Gesch\u00e4ftsf\u00fchrer Thomas Kahn<\/strong>.<\/span><\/p>\n

Begegnung mitten in der Natur<\/h2>\n

Das CCA hat jetzt im Rahmen eines Weiterentwicklungsprozesses nicht nur seine Beratungsrolle ausgebaut, sondern auch den gesamten Markenauftritt erneuert<\/strong>. \u00bbDas \u203aCongress Centrum Alpbach\u2039 ist ein Ort f\u00fcr inspirierende und lebendige Begegnungen, bei dem Nachhaltigkeit in all ihren Facetten<\/strong> im Mittelpunkt steht\u00ab, sagt Kahn dazu. Das spiegle sich jetzt im Markensteckbrief und im neue Logo genau wider. Die Initialen CCA symbolisieren dabei zwei Gesichter<\/strong>, zwei Menschen, die sich inmitten der Natur begegnen. Kahn: \u00bbDie Farbwahl in Gr\u00fcn und Beige<\/strong> verst\u00e4rkt diese Botschaft und zeigt die enge Verbindung mit dem Alpbachtal.\u00ab<\/p>\n

\"Thomas
Thomas Kahn \u00a9 Photo Egger Alpbach\/CCA<\/figcaption><\/figure>\n

Der neue Markenauftritt wird auch durch die Website pr\u00e4sentiert. \u00bbAuf congressalpbach.com<\/a> bieten wir unseren Kunden eine schnelle und intuitive \u00dcbersicht \u00fcber die vielf\u00e4ltigen M\u00f6glichkeiten, die wir anbieten. Technisch wurde die Website komplett erneuert und erm\u00f6glicht nun eine noch engere Zusammenarbeit<\/strong> mit unseren Partnern Alpbachtal Tourismus und Skijuwel Alpbachtal Wildsch\u00f6nau\u00ab, freut sich der CCA-Chef.<\/p>\n","protected":false},"excerpt":{"rendered":"

Im Mittelpunkt des \u00fcberarbeiteten Corporate Designs steht Nachhaltigkeit in all ihren Facetten.<\/p>\n","protected":false},"author":141,"featured_media":52478,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[13],"newstag":[34,79],"class_list":["post-52477","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-know-how-insider","newstag-tirol","newstag-tourismus"],"yoast_head":"\n\u00bbCongress Centrum Alpbach\u00ab verpasst sich neuen Markenauftritt - 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