{"id":52491,"date":"2024-10-08T15:15:17","date_gmt":"2024-10-08T13:15:17","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&#038;p=52491"},"modified":"2024-10-08T15:16:09","modified_gmt":"2024-10-08T13:16:09","slug":"dsr-hotel-holding-ueberarbeitet-markenstrategie","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/dsr-hotel-holding-ueberarbeitet-markenstrategie\/","title":{"rendered":"\u00bbDSR Hotel Holding\u00ab \u00fcberarbeitet Markenstrategie"},"content":{"rendered":"<p>Die \u00bb<strong>DSR Hotel Holding<\/strong>\u00ab stellt ihre Markenstrategie neu auf. Die Hotelmanagement-Gesellschaft hat vergangenen Februar die \u00bb<span style=\"font-size: 16px;\">Travel Charme Hotel GmbH &amp; Co. KG\u00ab mit ihren insgesamt <strong>13 Hotels in Deutschland, \u00d6sterreich und Italien<\/strong> \u00fcbernommen. Nun werden in den kommenden Wochen acht \u00bbTravel Charme Hotels &amp; Resorts\u00ab <strong>schrittweise in die Marken \u00bbA-Rosa\u00ab und \u00bbAja\u00ab \u00fcberf\u00fchrt<\/strong>. Die den G\u00e4sten vertrauten H\u00e4user bleiben bestehen, werden aber unter neuem Namen gef\u00fchrt. Wie das Unternehmen best\u00e4tig, behalten auch alle bestehenden Buchungen ihre G\u00fcltigkeit. <\/span><span style=\"font-size: 16px;\">Die restlichen <strong>f\u00fcnf H\u00e4user werden als Einzelhotels<\/strong> gef\u00fchrt.<\/span><\/p>\n<h2>Gesch\u00e4rftes Markenprofil<\/h2>\n<p><span style=\"font-size: 16px;\">\u00bbWir liegen mit der Integration der Hotels <strong>im Zeitplan<\/strong> und freuen uns, die Marken \u203aA-Rosa\u2039 und \u203aAja\u2039 weiter zu st\u00e4rken. Die fr\u00fcheren \u203aTravel Charme Hotels\u2039 sind eine <strong>hervorragende Erg\u00e4nzung<\/strong> zum bestehenden Portfolio der \u203aDSR Hotel Holding\u2039\u00ab, betont <strong>CEO Marek Andryszak.<\/strong> <strong>Karl J. Pojer<\/strong> \u2013 CEO Hotel Division der \u00bbDertour Group\u00ab, Mehrheitsanteilseignerin der \u00bbDSR Hotel Holding\u00ab \u2013 erg\u00e4nzt: \u00bb<\/span>Die kl<strong>are Positionierung<\/strong> und Fokussierung auf die starken, etablierten Kernmarken der <span style=\"font-size: 16px;\">\u203aDSR Hotel Holding<\/span> sch\u00e4rft das Markenprofil der gesamte \u203aDertour Hotel Division\u2039, sagt .<\/p>\n<p>Mit der \u00dcbernahme von \u00bbTravel Charme\u00ab ist das Portfolio der \u00bbDSR Hotel Holding\u00ab <strong>auf insgesamt 35 Hotels gewachsen<\/strong>, wovon sich 21 in Deutschland, neun in \u00d6sterreich und f\u00fcnf in Italien befinden. <span style=\"font-size: 16px;\">In den kommenden Jahren plant die \u00bbDSR Hotel Holding\u00ab laut eigenen Angaben \u00bb<strong>umfangreiche Investitionen<\/strong>\u00ab in ihre neu integrierten \u00bbA-Rosa\u00ab- und \u00bbAja\u00ab-Hotels. Die Mitarbeiter der \u00bbTravel Charme Hotels\u00ab erhalten bereits seit einigen Wochen <strong>intensive Schulungen und Marken-Trainings<\/strong>. Parallel werden <strong>Renovierungspl\u00e4ne f\u00fcr jedes Haus<\/strong> erstellt. \u00bbSchrittweise werden die Bereiche Gastronomie, SPA und Zimmer modernisiert\u00ab, k\u00fcndigt Andryszak an. Der Startschuss erfolgt mit der Zimmerrenovierung im zuk\u00fcnftigen \u00bbA-Rosa Ifen Hotel Kleinwalsertal\u00ab.<\/span><\/p>\n<h2>Die integrierten H\u00e4user im \u00dcberblick<\/h2>\n<p>Folgende H\u00e4user werden k\u00fcnftig <strong>als \u00bbA-Rosa\u00ab-Hotels<\/strong> gef\u00fchrt: \u00bbKurhaus Binz\u00ab, \u00bbIfen Hotel Kleinwalsertal\u00ab, \u00bbOstseehotel K\u00fchlungsborn\u00ab, \u00bbStrandidyll Heringsdorf\u00ab und \u2013 bereits seit Juli \u2013 \u00bbA-Rosa Gardasee\u00ab. Folgende Hotels werden k\u00fcnftig hingegen <strong>als \u00bbAja\u00ab-Hotels<\/strong> gef\u00fchrt: \u00bbStrandhotel Bansin\u00ab, \u00bbBergresort Werfenweng\u00ab und \u00bbF\u00fcrstenhaus am Achensee\u00ab. Das sind die Hotels, die k\u00fcnftig <strong>unter eigenst\u00e4ndigem Namen<\/strong> gef\u00fchrt werden: \u00bbStraubinger Grand Hotel Bad Gastein\u00ab, \u00bbBadeschloss Bad Gastein\u00ab, \u00bbNordperd &amp; Villen G\u00f6hren\u00ab, \u00bbGothisches Haus Wernigerode\u00ab und \u00bbUrban Nature St. Peter Ording\u00ab.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Hotelmanagement-Gesellschaft integriert die \u00bbTravel Charme Hotels &#038; Resorts\u00ab in die Markenfamilien von \u00bbA-Rosa\u00ab und \u00bbAja\u00ab.<\/p>\n","protected":false},"author":141,"featured_media":52502,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[13],"newstag":[184,217],"class_list":["post-52491","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-know-how-insider","newstag-hotellerie","newstag-immobilien"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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