{"id":53698,"date":"2024-12-11T16:23:41","date_gmt":"2024-12-11T15:23:41","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&p=53698"},"modified":"2024-12-11T16:23:41","modified_gmt":"2024-12-11T15:23:41","slug":"suesse-ueberraschung-mondelez-greift-erneut-nach-hershey","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/suesse-ueberraschung-mondelez-greift-erneut-nach-hershey\/","title":{"rendered":"S\u00fc\u00dfe \u00dcberraschung: Mondelez greift erneut nach Hershey"},"content":{"rendered":"
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In der globalen S\u00fc\u00dfwarenindustrie bahnt sich eine potenziell bahnbrechende \u00dcbernahme<\/strong> an. Der US-amerikanische Lebensmittelriese Mondelez, bekannt als Hersteller der Milka-Schokolade, pr\u00fcft offenbar erneut den Kauf seines Konkurrenten Hershey, dem Mutterkonzern von KitKat.<\/p>\n

Zweiter Versuch einer \u00dcbernahme<\/h2>\n

Es w\u00e4re nicht das erste Mal, dass Mondelez versucht, Hershey zu \u00fcbernehmen. Bereits 2016<\/strong> unternahm das Unternehmen einen Anlauf, den KitKat-Hersteller f\u00fcr damals 23 Milliarden Dollar zu kaufen, jedoch ohne Erfolg. Seitdem haben sich die Rahmenbedingungen der Branche<\/strong> deutlich ver\u00e4ndert. Steigende Produktionskosten und eine sinkende Verbrauchernachfrage setzen die S\u00fc\u00dfwarenhersteller weltweit unter Druck, was den Trend zur Konsolidierung verst\u00e4rkt.<\/p>\n

Die S\u00fc\u00dfwarenbranche steht ohnehin vor einem Umbruch. Im Sommer sorgte bereits die \u00dcbernahme des Pringles-Herstellers Kellanova durch Mars, den Hersteller von Mars, Snickers oder Bounty, f\u00fcr Aufsehen. Der Deal hatte ein Volumen von 36 Milliarden Dollar<\/strong>.<\/p>\n

Herausforderungen f\u00fcr Mondelez<\/h2>\n

Eine m\u00f6gliche \u00dcbernahme von Hershey w\u00e4re nicht nur finanziell ein gro\u00dfer Schritt, sondern auch mit regulatorischen H\u00fcrden verbunden. Erst im Mai 2024 hatte die EU-Kommission eine Strafe<\/strong> in H\u00f6he von 337,5 Millionen Euro gegen Mondelez verh\u00e4ngt. Der Konzern hatte nach Ansicht der Beh\u00f6rde den Wettbewerb in Europa unrechtm\u00e4\u00dfig eingeschr\u00e4nkt, indem er H\u00e4ndlern restriktive Absprachen aufgezwungen hatte.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Der Milka-Hersteller Mondelez pr\u00fcft laut Berichten eine \u00dcbernahme des KitKat-Machers Hershey. Eine Fusion k\u00f6nnte die Machtverh\u00e4ltnisse im globalen S\u00fc\u00dfwarensektor grundlegend ver\u00e4ndern.<\/p>\n","protected":false},"author":236,"featured_media":53699,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[11],"newstag":[16,262,82],"class_list":["post-53698","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-kulinarik-drinks","newstag-news","newstag-schokolade","newstag-wettbewerb"],"yoast_head":"\nS\u00fc\u00dfe \u00dcberraschung: Mondelez greift erneut nach Hershey - Falstaff Profi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/suesse-ueberraschung-mondelez-greift-erneut-nach-hershey\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00fc\u00dfe \u00dcberraschung: Mondelez greift erneut nach Hershey - Falstaff Profi\" \/>\n<meta property=\"og:description\" content=\"Der Milka-Hersteller Mondelez pr\u00fcft laut Berichten eine \u00dcbernahme des KitKat-Machers Hershey. 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