{"id":53990,"date":"2025-01-29T08:32:10","date_gmt":"2025-01-29T07:32:10","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&#038;p=53990"},"modified":"2025-01-29T08:32:10","modified_gmt":"2025-01-29T07:32:10","slug":"comeback-in-die-heimat-all-i-need-wird-teil-der-ottakringer-getraenke-gruppe","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/comeback-in-die-heimat-all-i-need-wird-teil-der-ottakringer-getraenke-gruppe\/","title":{"rendered":"Comeback in die Heimat: \u00bball i need\u00ab wird Teil der Ottakringer Getr\u00e4nke Gruppe"},"content":{"rendered":"<p>Die beliebte \u00f6sterreichische Teegetr\u00e4nkemarke \u00bb<a href=\"https:\/\/www.allineed.com\/at\/\" target=\"_blank\" rel=\"noopener\">all i need<\/a>\u00ab startet in eine neue \u00c4ra: Nach Jahren <strong>im Besitz der Capri-Sun-Gruppe<\/strong> kehrt die Marke in <strong>\u00f6sterreichische H\u00e4nde<\/strong> zur\u00fcck und wird Teil der <a href=\"https:\/\/www.ottakringerkonzern.com\/\" target=\"_blank\" rel=\"noopener\">Ottakringer Getr\u00e4nke Gruppe<\/a>. Die Vermarktung und den Vertrieb \u00fcbernimmt <a href=\"https:\/\/www.falstaff.com\/at\/news\/die-neue-voeslauer-sonderedition-ist-da\" target=\"_blank\" rel=\"noopener\">V\u00f6slauer<\/a>, der Marktf\u00fchrer im \u00f6sterreichischen Mineralwassermarkt. Mit dieser strategischen Partnerschaft soll \u00bball i need\u00ab gest\u00e4rkt und als Vorreiter f\u00fcr nat\u00fcrliche, bewusste Getr\u00e4nke weiter etabliert werden.<\/p>\n<h2>Strategische Heimkehr einer Erfolgsmarke<\/h2>\n<p>Die 2010 von den <strong>\u00d6sterreichern Thomas Miksits und Alexander Jiresch<\/strong> gegr\u00fcndete Marke war seit 2018 Teil der schweizerischen Capri-Sun-Gruppe. Nun holt die Ottakringer Getr\u00e4nke Gruppe das innovative Konzept nach \u00d6sterreich zur\u00fcck. <strong>Markus Raunig<\/strong>, Vorstand der Ottakringer Getr\u00e4nke Gruppe, zeigt sich begeistert: \u00bbMit all i need holen wir eine etablierte Marke zur\u00fcck in ihre Heimat. Die Verbindung von Qualit\u00e4t, Geschmack und Nachhaltigkeit erg\u00e4nzt unser Produktportfolio perfekt.\u00ab Auch bei V\u00f6slauer, das k\u00fcnftig Marketing und Vertrieb verantwortet, blickt man optimistisch in die Zukunft. Gesch\u00e4ftsf\u00fchrer Herbert Schlossnikl betont: \u00bbMit all i need haben wir die Chance, neue Impulse im Erfrischungsmarkt zu setzen und die Marke nachhaltig weiterzuentwickeln.\u00ab<\/p>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"425309ea-8be8-4e24-81ab-eff6159e48cc\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h2>Nat\u00fcrliche Erfrischung trifft Nachhaltigkeit<\/h2>\n<p>\u00bball i need\u00ab steht f\u00fcr <strong>100 % nat\u00fcrliche Zutaten<\/strong> und eine aktivierende Wirkung \u2013 egal ob <strong>Green Tea, White Tea oder Mate Tea<\/strong>. Dieses Konzept f\u00fcgt sich nahtlos in die Wertewelt von V\u00f6slauer ein, wie <strong>Magda Pichler<\/strong>, Marketingleiterin bei V\u00f6slauer, erkl\u00e4rt: \u00bbDie Marke verk\u00f6rpert Ehrlichkeit, Authentizit\u00e4t und Nat\u00fcrlichkeit. Mit unserer Expertise m\u00f6chten wir \u203aall i need\u2039 wieder in die K\u00f6pfe der Konsument:innen bringen und den bewussten, gesunden Lifestyle st\u00e4rken.\u00ab<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mit der R\u00fcckkehr nach \u00d6sterreich wird die Erfolgsgeschichte von \u00bball i need\u00ab unter neuer F\u00fchrung weitergeschrieben.<\/p>\n","protected":false},"author":5,"featured_media":53991,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[11],"newstag":[261,286],"class_list":["post-53990","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-kulinarik-drinks","newstag-drinks","newstag-oesterreich"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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