{"id":54001,"date":"2025-01-29T15:16:08","date_gmt":"2025-01-29T14:16:08","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&p=54001"},"modified":"2025-01-29T16:10:39","modified_gmt":"2025-01-29T15:10:39","slug":"neuer-markenchef-fuer-jaegermeister-dougal-mcgeorge-uebernimmt-globales-marketing","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/neuer-markenchef-fuer-jaegermeister-dougal-mcgeorge-uebernimmt-globales-marketing\/","title":{"rendered":"Neuer Markenchef f\u00fcr \u00bbJ\u00e4germeister\u00ab: Dougal McGeorge \u00fcbernimmt globales Marketing"},"content":{"rendered":"

Ab dem 1. M\u00e4rz 2025 \u00fcbernimmt Dougal McGeorge<\/strong> die Position des Senior Vice President Global Brand Marketing<\/strong> bei der \u00bbMast-J\u00e4germeister SE<\/a>\u00ab. Der 52-j\u00e4hrige Neuseel\u00e4nder tritt damit die Nachfolge von Wolfgang Moeller an, der das Unternehmen nach \u00fcber zw\u00f6lf Jahren verl\u00e4sst.<\/p>\n

Ein Experte mit internationaler Erfahrung<\/h2>\n

McGeorge bringt umfassende Erfahrung in der Getr\u00e4nke- und Spirituosenbranche mit. In seiner Karriere war er bereits in sieben L\u00e4ndern t\u00e4tig und bekleidete f\u00fchrende Marketingpositionen. Nach mehreren Stationen bei \u00bbHeineken<\/a>\u00ab wechselte er zu \u00bbDiageo<\/a>\u00ab, wo er als Vice President Global Brands Director<\/strong> das Scotch-Whisky-Portfolio weiterentwickelte und in Korea als Chief Marketing & Innovation Officer<\/strong> das Angebot am Markt diversifizierte. Sp\u00e4ter verantwortete er als Global Chief Marketing Officer<\/strong> die Markenstrategie f\u00fcr Penfolds Weine<\/strong> bei Treasury Wine Estates (TWE)<\/strong>. Zuletzt war McGeorge als Management-Berater bei der \u00f6sterreichischen Digital-Agentur LOOP Media<\/strong> t\u00e4tig.<\/p>\n

J\u00e4germeister setzt auf starke Markenf\u00fchrung<\/strong><\/h2>\n

Mit McGeorge holt sich J\u00e4germeister einen erfahrenen Markenstrategen ins Haus. CEO Michael Volke<\/strong> lobt die Neubesetzung: \u00bbDougal verf\u00fcgt \u00fcber umfassende internationale Erfahrung und hat mehrfach bewiesen, dass er Marken erfolgreich positionieren und weiterentwickeln kann. Seine Expertise macht ihn zur idealen Besetzung f\u00fcr diese Schl\u00fcsselposition.\u00ab<\/p>\n

Als neuer Markenchef<\/strong> wird McGeorge die globale Marketingstrategie von \u00bbJ\u00e4germeister\u00ab verantworten. Sein Fokus liegt darauf, die Marke weiterzuentwickeln und durch innovative Erlebnisse in den internationalen M\u00e4rkten zu st\u00e4rken: \u00bbJ\u00e4germeister steht f\u00fcr emotionale Markenf\u00fchrung und starke Authentizit\u00e4t. Es ist mir eine gro\u00dfe Ehre, diese Werte weiterzutragen und die Marke gemeinsam mit dem Team auf die n\u00e4chste Stufe zu bringen.\u00ab<\/p>\n","protected":false},"excerpt":{"rendered":"

Emotionale Markenf\u00fchrung und starke Authentizit\u00e4t: Eine neue Personalentscheidung f\u00fcr \u00bbMast-J\u00e4germeister SE\u00ab.<\/p>\n","protected":false},"author":5,"featured_media":54002,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[10],"newstag":[218],"class_list":["post-54001","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-top-player","newstag-karriere"],"yoast_head":"\nNeuer Markenchef f\u00fcr \u00bbJ\u00e4germeister\u00ab: Dougal McGeorge \u00fcbernimmt globales Marketing - 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