{"id":79328,"date":"2026-02-11T10:32:29","date_gmt":"2026-02-11T09:32:29","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&#038;p=79328"},"modified":"2026-02-11T10:32:29","modified_gmt":"2026-02-11T09:32:29","slug":"viral-zum-valentinstag-die-ungewoehnliche-kreativkampagne-von-meininger-hotels","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/viral-zum-valentinstag-die-ungewoehnliche-kreativkampagne-von-meininger-hotels\/","title":{"rendered":"Viral zum Valentinstag: Die ungew\u00f6hnliche Kreativkampagne von \u00bbMeininger Hotels\u00ab"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Der <strong>Valentinstag<\/strong> ist in der Gastro hart umk\u00e4mpft. Wer bei verliebten G\u00e4sten punkten will, braucht mittlerweile mehr als das klassische Angebot von Candlelight-Dinner bis Champagner \u2013 und muss <strong>im Vorfeld sichtbar<\/strong> werden. Daf\u00fcr braucht es <strong>kreative Konzepte,<\/strong> die sich vor allem <strong>digital<\/strong> transportieren lassen.\u00a0<\/span><\/p>\n<h2><b>Best-Practice \u00bbLonely Hearts Hotline\u00ab<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Die Hotelgruppe \u00bbMeininger\u00ab zeigt, wie es funktionieren kann: Die <strong>Kampagne \u00bbLonely Hearts Hotline\u00ab<\/strong> setzt auf Humor und Selbstliebe statt traditioneller, kitschiger Valentinstags-Romantik \u2013 und wird digital ausgespielt, \u00fcber Social Media, die <a href=\"https:\/\/www.meininger-hotels.com\/de\/vday\/\">Website<\/a>, Newsletter &amp; Co.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Im rund <strong>4-min\u00fctigen Kurz-Video<\/strong> betreibt die <strong>Berliner Dragqueen Rachel Intervention<\/strong> in verschiedenen Rollen eine Hotline f\u00fcr Singles und gibt Tipps zu Ghosting, Bindungs\u00e4ngsten oder Commitment-Problemen. Auch Paare werden einbezogen: Betten lassen sich unkompliziert auseinanderziehen, Tipps f\u00fcr gemeinsame Zeit mit Augenzwinkern gibt es on top.\u00a0<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"MEININGER\u2019s Lonely Hearts Hotline \ud83d\udc94\ud83d\udc8b | Valentine\u2019s Travel Therapy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BVG8uu_FzdM?start=188&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Die Kampagne ist au\u00dferdem mit einem <strong>smarten Goodie<\/strong> verkn\u00fcpft: \u00bbMeininger\u00ab bietet mit einem Valentinstagscode <strong>10 Prozent Rabatt<\/strong> f\u00fcr 36 Hotels in 26 europ\u00e4ischen St\u00e4dten.<\/span><\/p>\n<h2><strong>Takeaways f\u00fcr die Branche<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Die Kampagne hat bisher viel Aufmerksamkeit erregt und zeigt, dass sich die <strong>Investition in smartes Digital-Marketing<\/strong> lohnt, das aus der Masse heraussticht. Wer sich von Standard-Angeboten und -Kommunikation abhebt und auf <strong>kreative, digitale Formate<\/strong> setzt, kann Aufmerksamkeit generieren \u2013 ob durch ungew\u00f6hnliche Social-Media-Aktionen, Humor, Influencer als Verst\u00e4rker oder \u2013 wie im Fall von \u00bbMeininger Hotels\u00ab \u2013 allem zusammen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Wichtig dabei:<\/strong> Die Kommunikation muss zur Marke passen und deren <strong>Image st\u00e4rken.<\/strong> Bei \u00bbMeininger\u00ab ist das authentisch: Die Kampagne spiegelt die <strong>gelebte Diversit\u00e4t<\/strong> der Hotelgruppe wider \u2013 von Unisex-Uniformen, Pronomen in Signaturen, inklusiven Mehrbettzimmern bis zum Diversity-&amp;-Inclusion-Team. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wer vor starken Gastro-Tagen wie dem Valentinstag noch auffallen will, braucht mehr als das \u00fcbliche Angebot. Gefragt sind kreative Ideen, die Aufmerksamkeit generieren \u2013 vor allem digital. Ein Best Practice liefert \u00bbMeininger Hotels\u00ab.<\/p>\n","protected":false},"author":257,"featured_media":79329,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[13],"newstag":[20,184,196],"class_list":["post-79328","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-know-how-insider","newstag-digitalisierung","newstag-hotellerie","newstag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bbLonely Hearts Hotline\u00ab: Valentinstags-Kampagne von \u00bbMeininger\u00ab<\/title>\n<meta name=\"description\" content=\"\u00bbMeininger Hotels\u00ab punktet mit der Kreativkampagne \u00bbLonely Hearts Hotline\u00ab zum Valentinstag. 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