{"id":79391,"date":"2026-02-13T09:26:59","date_gmt":"2026-02-13T08:26:59","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&p=79391"},"modified":"2026-02-13T09:28:10","modified_gmt":"2026-02-13T08:28:10","slug":"cleverer-coup-im-fasching-der-wiener-krapfen-erregt-aufmerksamkeit","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/cleverer-coup-im-fasching-der-wiener-krapfen-erregt-aufmerksamkeit\/","title":{"rendered":"Cleverer Coup im Fasching: Der \u00bbWiener Krapfen\u00ab erregt Aufmerksamkeit"},"content":{"rendered":"

Ungew\u00f6hnlich und Neugierde weckend, \u00bbinstagrammable\u00ab und k\u00fcnstlich verknappt: Mit dem \u00bbWiener Krapfen\u00ab<\/strong> landen die \u00bbFiglm\u00fcller Group\u00ab<\/a> <\/strong>und die B\u00e4ckerei \u00bbDerMann\u00ab<\/a><\/strong> einen Marketing-Coup im Fasching.<\/strong> Statt Marmelade steckt im Krapfen ein \u00bbFiglm\u00fcller\u00ab-Schnitzerl, garniert mit Preiselbeeren. Erh\u00e4ltlich ist das Produkt ausschlie\u00dflich am Faschingsdienstag<\/strong> (17. Februar 2026, 11:30\u201322 Uhr) bei \u00bbBrioche & Br\u00f6sel\u00ab<\/a><\/strong>in der Wiener Rotenturmstra\u00dfe.\u00a0<\/span><\/p>\n

Wiener Back- & Wirtshauskultur<\/h2>\n

\u00bbDer \u203aWiener Krapfen\u2039 ist nicht nur ein Faschings-Gag, er ist vielmehr ein Sinnbild f\u00fcr unsere Philosophie: Respekt vor der Tradition gepaart mit der Freude, neue Wege zu gehen\u00ab, so Thomas und Hans Figlm\u00fcller. <\/strong><\/span>Auch B\u00e4ckermeister Michael Mann<\/strong> ordnet die Aktion als bewusst gesetztes Signal<\/strong> ein: \u00bbDer Fasching lebt von Kreativit\u00e4t und Humor. Mit dem \u203aWiener Krapfen\u2039 wollten wir gemeinsam mit \u2039Figlm\u00fcller\u2039 zeigen, wie sich Wiener Back- und Wirtshauskultur<\/strong> auf \u00fcberraschende Weise verbinden lassen.\u00ab<\/span><\/p>\n

\"Wiener
Macht neugierig, oder? Faschingskrapfen mit Schnitzerl und Preiselbeeren. | \u00a9 Figlm\u00fcller<\/figcaption><\/figure>\n

Smartes Marketing<\/h2>\n

Das Konzept<\/strong> hinter dem Produkt fokussiert auf Sichtbarkeit und Imagepflege <\/strong>\u2013 und nutzt smart klassische Marketingtaktiken:\u00a0Zwei etablierte Betriebe b\u00fcndeln ihre Markenst\u00e4rke,<\/strong> w\u00e4hlen mit dem Faschingsdienstag einen klar definierten saisonalen Aufh\u00e4nger<\/strong> und verknappen das Angebot<\/strong> bewusst auf einen Tag und einen Ort.<\/span><\/p>\n

Wie gut der \u203aWiener Krapfen\u2039 wirklich schmeckt, ist dabei beinahe Nebensache. Aktionen wie diese erzeugen Aufmerksamkeit, zus\u00e4tzliche Frequenz und haben Social-Media-Potenzial \u2013 bei \u00fcberschaubarem Risiko,<\/strong> da sie zeitlich begrenzt sind. Die s\u00fc\u00df-salzige \u00bbLimited Edition\u00ab <\/span>zeigt damit vor allem eines: Intelligente und kreative Food-Kooperationen<\/strong> k\u00f6nnen sich auszahlen.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Kooperationen zwischen starken Marken sind in der Gastronomie kein neues Instrument. Entscheidend ist, wie konsequent Anlass, Produkt und Story zusammenspielen. \u00bbFiglm\u00fcller\u00ab und \u00bbDerMann\u00ab vereinen Wiener Schnitzel mit s\u00fc\u00dfer Faschingstradition.<\/p>\n","protected":false},"author":257,"featured_media":79394,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[11],"newstag":[143,196,51],"class_list":["post-79391","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-kulinarik-drinks","newstag-kulinarik","newstag-marketing","newstag-wien"],"yoast_head":"\nFasching: \u00bbFiglm\u00fcller\u00ab & \u00bbDerMann\u00ab launchen \u00bbWiener Krapfen\u00ab<\/title>\n<meta name=\"description\" content=\"\u00bbFiglm\u00fcller\u00ab und \u00bbDerMann\u00ab packen ein Wiener Schnitzerl in einen Faschingskrapfen. 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