{"id":79624,"date":"2026-03-02T11:57:52","date_gmt":"2026-03-02T10:57:52","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&#038;p=79624"},"modified":"2026-03-02T11:57:52","modified_gmt":"2026-03-02T10:57:52","slug":"wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\/","title":{"rendered":"Wien als Food-Destination: Tim M\u00e4lzer und Lukas Mraz drehen \u00bbHungry for more\u00ab"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Wien als Ziel<\/strong> f\u00fcr kulinarisch motivierte Reisende \u2013 das forciert <a href=\"https:\/\/b2b.wien.info\/de\">\u00bbWienTourismus\u00ab<\/a> mit seiner <strong>aktuellen Kampagne.<\/strong> Kernst\u00fcck ist eine neue Episode der Videoreihe <a href=\"https:\/\/www.youtube.com\/playlist?list=PLt5oS9A1q7b4V-Fz4L6UtR2SyN88mTnjK\">\u00bbHungry for More\u00ab<\/a>, in der <strong>Lukas Mraz<\/strong> seinen deutschen Kollegen <strong>Tim M\u00e4lzer<\/strong> durch die <strong>Wiener Gastronomieszene<\/strong> f\u00fchrt<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Die Auswahl der Stationen zeigt die programmatische Bandbreite: von der <a href=\"https:\/\/www.falstaff.com\/at\/restaurants\/itameshi-wien\">\u00bbCucina Itameshi\u00ab<\/a> \u00fcber die <a href=\"https:\/\/www.falstaff.com\/at\/weinbars\/rbar\">\u00bbRundbar\u00ab<\/a> und das <a href=\"https:\/\/www.falstaff.com\/at\/restaurants\/ostwind-wien\">\u00bbOstwind\u00ab<\/a> bis hin zum <a href=\"https:\/\/www.falstaff.com\/at\/restaurants\/restaurant-salzamt-wien\">\u00bbSalzamt\u00ab<\/a> und dem <a href=\"https:\/\/www.falstaff.com\/at\/restaurants\/cafe-anzengruber-wien\">\u00bbCaf\u00e9 Anzengruber\u00ab<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thematisch spannt die Produktion den Bogen von <strong>italienisch-japanischer Fusionsk\u00fcche<\/strong> \u00fcber <strong>moderne Barkultur<\/strong> und <strong>asiatische Einfl\u00fcsse<\/strong> bis zur traditionellen <strong>Wiener Kaffeehauskultur.<\/strong> Damit wird genau jene Vielfalt inszeniert, mit der sich Wien international positionieren m\u00f6chte.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"5 Must-Eat Spots in Vienna (Recommended by a Michelin Chef): Lukas Mraz &amp; Tim M\u00e4lzer\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VSA3N068BdY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h2><b>Ein Drittel der Wertsch\u00f6pfung in Wien<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Die Kampagne ist eingebettet in das <strong>Themenjahr \u00bbVienna Bites: K\u00fcche, Kultur, Charakter\u00ab.<\/strong> Laut \u00bbWienTourismus\u00ab b\u00fcndelt die Stadt mehr als ein Drittel der gastronomischen Wertsch\u00f6pfung \u00d6sterreichs sowie \u00fcber ein Drittel der Besch\u00e4ftigten im Gastgewerbe.\u00a0 <\/span><span style=\"font-weight: 400;\">Neben medialer Reichweite setzt Wien auf <strong>konkrete Branchenma\u00dfnahmen:<\/strong> Mediengruppen werden zu 63 Partnerbetrieben gef\u00fchrt, in der <strong>App <a href=\"https:\/\/www.wien.info\/de\/reiseinfos\/ivie-app\">\u00bbivie\u00ab<\/a><\/strong> sind mehr als 500 Gastronomiebetriebe gelistet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die strategische Ausrichtung f\u00e4llt in eine Phase internationaler Aufmerksamkeit: Wien festigt sein Image als spannende Food-Destination. <\/span><span style=\"font-weight: 400;\">F\u00fcr Gastronomen und Hoteliers ist die Botschaft klar: Kulinarik wird nicht nur als touristisches Add-on gedacht, sondern als <strong>zentraler Standortfaktor<\/strong> \u2013 vom W\u00fcrstelstand bis zur Spitzengastronomie. Weitere Episoden der Serie sollen sich in den kommenden Wochen gezielt der <strong>Wiener Wirtshauskultur<\/strong> sowie der <strong>Entwicklung der Imbiss-Szene<\/strong> widmen und damit auch jene Segmente beleuchten, die <strong>wirtschaftlich wie kulturell pr\u00e4gend<\/strong> f\u00fcr den Standort sind.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mit einer neuen Folge der Video-Serie r\u00fcckt \u00bbWienTourismus\u00ab die lokale Gastronomie ins Rampenlicht. In den Hauptrollen: Tim M\u00e4lzer und Lukas Mraz \u2013 und eine Stadt, die ihr kulinarisches Profil weiter sch\u00e4rfen will.<\/p>\n","protected":false},"author":257,"featured_media":79625,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[13],"newstag":[196,51,92,74],"class_list":["post-79624","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-know-how-insider","newstag-marketing","newstag-wien","newstag-wiener-kueche","newstag-wirtshaus"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wien als Food-Destination: Mraz &amp; M\u00e4lzer in \u00bbHungry for more\u00ab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wien als Food-Destination: Mraz &amp; M\u00e4lzer in \u00bbHungry for more\u00ab\" \/>\n<meta property=\"og:description\" content=\"Mit einer neuen Folge der Video-Serie r\u00fcckt \u00bbWienTourismus\u00ab die lokale Gastronomie ins Rampenlicht. In den Hauptrollen: Tim M\u00e4lzer und Lukas Mraz \u2013 und eine Stadt, die ihr kulinarisches Profil weiter sch\u00e4rfen will.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\/\" \/>\n<meta property=\"og:site_name\" content=\"Falstaff Profi\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/03\/Brigitte_Titelbild-WP-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\\\/\",\"url\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\\\/\",\"name\":\"Wien als Food-Destination: Mraz & M\u00e4lzer in \u00bbHungry for more\u00ab\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Brigitte_Titelbild-WP-2.png\",\"datePublished\":\"2026-03-02T10:57:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Brigitte_Titelbild-WP-2.png\",\"contentUrl\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Brigitte_Titelbild-WP-2.png\",\"width\":1200,\"height\":800,\"caption\":\"Wien Tourismus Hungry for more - Falstaff PROFI\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Wien als Food-Destination: Tim M\u00e4lzer und Lukas Mraz drehen \u00bbHungry for more\u00ab\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/#website\",\"url\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/\",\"name\":\"Falstaff Profi\",\"description\":\"Ihr Magazin zu Hotellerie, Gastronomie und Tourismus\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wien als Food-Destination: Mraz & M\u00e4lzer in \u00bbHungry for more\u00ab","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\/","og_locale":"de_DE","og_type":"article","og_title":"Wien als Food-Destination: Mraz & M\u00e4lzer in \u00bbHungry for more\u00ab","og_description":"Mit einer neuen Folge der Video-Serie r\u00fcckt \u00bbWienTourismus\u00ab die lokale Gastronomie ins Rampenlicht. In den Hauptrollen: Tim M\u00e4lzer und Lukas Mraz \u2013 und eine Stadt, die ihr kulinarisches Profil weiter sch\u00e4rfen will.","og_url":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\/","og_site_name":"Falstaff Profi","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/03\/Brigitte_Titelbild-WP-2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\/","url":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\/","name":"Wien als Food-Destination: Mraz & M\u00e4lzer in \u00bbHungry for more\u00ab","isPartOf":{"@id":"https:\/\/www.falstaff.com\/profi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\/#primaryimage"},"image":{"@id":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\/#primaryimage"},"thumbnailUrl":"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/03\/Brigitte_Titelbild-WP-2.png","datePublished":"2026-03-02T10:57:52+00:00","breadcrumb":{"@id":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.falstaff.com\/profi\/newsbeitrag\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\/#primaryimage","url":"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/03\/Brigitte_Titelbild-WP-2.png","contentUrl":"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/03\/Brigitte_Titelbild-WP-2.png","width":1200,"height":800,"caption":"Wien Tourismus Hungry for more - Falstaff PROFI"},{"@type":"BreadcrumbList","@id":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/wien-als-food-destination-tim-maelzer-und-lukas-mraz-drehen-hungry-for-more\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.falstaff.com\/profi\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/"},{"@type":"ListItem","position":3,"name":"Wien als Food-Destination: Tim M\u00e4lzer und Lukas Mraz drehen \u00bbHungry for more\u00ab"}]},{"@type":"WebSite","@id":"https:\/\/www.falstaff.com\/profi\/#website","url":"https:\/\/www.falstaff.com\/profi\/","name":"Falstaff Profi","description":"Ihr Magazin zu Hotellerie, Gastronomie und Tourismus","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.falstaff.com\/profi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"}]}},"_links":{"self":[{"href":"https:\/\/www.falstaff.com\/profi\/wp-json\/wp\/v2\/newsbeitrag\/79624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.falstaff.com\/profi\/wp-json\/wp\/v2\/newsbeitrag"}],"about":[{"href":"https:\/\/www.falstaff.com\/profi\/wp-json\/wp\/v2\/types\/newsbeitrag"}],"author":[{"embeddable":true,"href":"https:\/\/www.falstaff.com\/profi\/wp-json\/wp\/v2\/users\/257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.falstaff.com\/profi\/wp-json\/wp\/v2\/media\/79625"}],"wp:attachment":[{"href":"https:\/\/www.falstaff.com\/profi\/wp-json\/wp\/v2\/media?parent=79624"}],"wp:term":[{"taxonomy":"newskategorie","embeddable":true,"href":"https:\/\/www.falstaff.com\/profi\/wp-json\/wp\/v2\/newskategorie?post=79624"},{"taxonomy":"newstag","embeddable":true,"href":"https:\/\/www.falstaff.com\/profi\/wp-json\/wp\/v2\/newstag?post=79624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}