{"id":80062,"date":"2026-03-30T12:03:30","date_gmt":"2026-03-30T10:03:30","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&#038;p=80062"},"modified":"2026-03-30T12:03:30","modified_gmt":"2026-03-30T10:03:30","slug":"aus-den-eigenen-reihen-hogast-holt-christian-berlinger-in-den-vorstand","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/aus-den-eigenen-reihen-hogast-holt-christian-berlinger-in-den-vorstand\/","title":{"rendered":"Aus den eigenen Reihen: \u00bbHOGAST\u00ab holt Christian Berlinger in den Vorstand"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Mit April 2026 zieht <strong>Christian Berlinger<\/strong> in den Vorstand der \u00bb<a href=\"https:\/\/www.hogast.com\/\">HOGAST<\/a>\u00ab ein und verantwortet k\u00fcnftig die strategische und operative Entwicklung in den Bereichen <strong>Einkauf, F&amp;B und Vertrieb.<\/strong> Damit komplettiert er das F\u00fchrungsteam rund um die Vorstandsvorsitzende <strong>Allegra Frommer.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Berlinger kommt aus den eigenen Reihen und bringt neben operativer Erfahrung auch einen klar <strong>vertrieblichen Hintergrund<\/strong> mit. Seine beruflichen Stationen reichen von der <strong>Automobilindustrie bis zur Konsumg\u00fcterbranche,<\/strong> unter anderem mit F\u00fchrungsverantwortung bei \u00bbBacardi-Martini\u00ab.<\/span><\/p>\n<h2>Fokus auf Verzahnung und Effizienz<\/h2>\n<p><span style=\"font-weight: 400;\">Seit 2015 ist der 45-J\u00e4hrige Teil der \u00bbHOGAST\u00ab: zun\u00e4chst als Key Account Manager, zuletzt in leitender Funktion im F&amp;B-Bereich der Tochterunternehmen. In seiner neuen Rolle soll er insbesondere die <strong>Schnittstellen<\/strong> zwischen Vertriebsau\u00dfen- und Innendienst sowie dem F&amp;B-Bereich <strong>enger verzahnen. <\/strong><\/span><span style=\"font-weight: 400;\">Damit soll die Organisation als <strong>operative Einheit<\/strong> gest\u00e4rkt werden \u2013 und will zugleich den <strong>Mehrwert f\u00fcr die Mitgliedsbetriebe<\/strong> ausbauen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bbUnser Markt hat sich in den vergangenen Jahren stark ver\u00e4ndert \u2013 <strong>Volatilit\u00e4t und Kostendruck<\/strong> sind die neue Realit\u00e4t\u00ab, so Berlinger. \u00bbUnser Anspruch ist es, unsere Mitglieder gezielt zu unterst\u00fctzen \u2013 wer, wenn nicht wir, kann hier f\u00fcr Entlastung sorgen?\u00ab <\/span><span style=\"font-weight: 400;\">Die strategische B\u00fcndelung von <strong>Einkauf und Vertrieb<\/strong> gilt dabei als entscheidender Hebel, um Betriebe in einem zunehmend anspruchsvollen Marktumfeld zu unterst\u00fctzen.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Einkaufsgenossenschaft f\u00fcr Gastro und Hotellerie erweitert ihr F\u00fchrungsteam: Mit Christian Berlinger \u00fcbernimmt ein erfahrener Vertriebs- und F&#038;B-Manager eine zentrale Schnittstellenfunktion im Unternehmen.<\/p>\n","protected":false},"author":257,"featured_media":80063,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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