{"id":80097,"date":"2026-04-02T10:05:54","date_gmt":"2026-04-02T08:05:54","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&#038;p=80097"},"modified":"2026-04-01T10:12:45","modified_gmt":"2026-04-01T08:12:45","slug":"neues-joint-venture-lefay-wird-marriotts-wellness-marke","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/neues-joint-venture-lefay-wird-marriotts-wellness-marke\/","title":{"rendered":"Neues Joint Venture: \u00bbLefay\u00ab wird \u00bbMarriotts\u00ab Wellness-Marke"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.marriott.com\/de\">\u00bbMarriott International\u00ab<\/a> und <a href=\"https:\/\/www.lefayresorts.com\/de\">\u00bbLefay\u00ab<\/a> haben ein <strong>Joint Venture<\/strong> angek\u00fcndigt, das die italienische <strong>Luxus-Wellness-Marke<\/strong> in das Portfolio des US-Konzerns integriert. Bestehende \u00bbLefay\u00ab-Resorts, darunter H\u00e4user am Gardasee und in den Dolomiten, werden im Rahmen langfristiger Managementvertr\u00e4ge betrieben, w\u00e4hrend die Immobilien weiterhin im <strong>Besitz der Gr\u00fcnderfamilie<\/strong> bleiben. Ziel ist eine <strong>internationale Weiterentwicklung<\/strong> der Marke unter Wahrung der \u00bbLefay\u00ab-Identit\u00e4t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Anthony Capuano,<\/strong> CEO von \u00bbMarriott International\u00ab, betont die strategische Bedeutung dieses Schrittes: \u00bbLuxus wird zunehmend \u00fcber Wohlbefinden, Sinnhaftigkeit und authentische Erlebnisse definiert. Mit \u203aLefay\u2039 erweitern wir unser Angebot um eine Marke, die diese Entwicklung konsequent verk\u00f6rpert.\u00ab<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-80097 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.falstaff.com\/profi\/newsbeitrag\/neues-joint-venture-lefay-wird-marriotts-wellness-marke\/lefay-resort-spa-dolomiti-328689\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/04\/Lefay-Resort-Spa-Dolomiti-328689-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-80100\" srcset=\"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/04\/Lefay-Resort-Spa-Dolomiti-328689-1024x683.jpg 1024w, https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/04\/Lefay-Resort-Spa-Dolomiti-328689-300x200.jpg 300w, https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/04\/Lefay-Resort-Spa-Dolomiti-328689-768x512.jpg 768w, https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/04\/Lefay-Resort-Spa-Dolomiti-328689.jpg 1207w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-80100'>\n\t\t\t\tDie italienischen Luxus-Resorts sind bekannt &#8230;\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.falstaff.com\/profi\/newsbeitrag\/neues-joint-venture-lefay-wird-marriotts-wellness-marke\/03_09_17_19_lefay_10_0720-30r-2-scaled\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/04\/03_09_17_19_LEFAY_10_0720-30R-2-scaled-1-1024x689.jpg\" class=\"attachment-large size-large\" alt=\"Lefay Dolomiti - Falstaff PROFI\" aria-describedby=\"gallery-1-80099\" srcset=\"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/04\/03_09_17_19_LEFAY_10_0720-30R-2-scaled-1-1024x689.jpg 1024w, https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/04\/03_09_17_19_LEFAY_10_0720-30R-2-scaled-1-300x202.jpg 300w, https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/04\/03_09_17_19_LEFAY_10_0720-30R-2-scaled-1-768x517.jpg 768w, https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/04\/03_09_17_19_LEFAY_10_0720-30R-2-scaled-1-1536x1034.jpg 1536w, https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/04\/03_09_17_19_LEFAY_10_0720-30R-2-scaled-1-2048x1378.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-80099'>\n\t\t\t\t&#8230; f\u00fcr ihr luxuri\u00f6ses Wellness-Angebot. | \u00a9 beide Lefay\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h2><b>Expansion, aber DNA bleibt<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00bbLefay\u00ab wurde 2006 von <strong>Domenico Alcide und Liliana Leali<\/strong> gegr\u00fcndet. Mit Resorts in naturnahen Lagen, der \u00bbLefay Spa Method\u00ab und einem Fokus auf Nachhaltigkeit definiert die Marke Luxus \u00fcber <strong>Gesundheit, Natur und Authentizit\u00e4t.<\/strong> Weitere Resorts befinden sich in der Toskana, S\u00fcditalien und den Schweizer Alpen in der Entwicklung. Die Partnerschaft mit \u00bbMarriott\u00ab soll das Wachstum beschleunigen und die Marke <strong>international positionieren,<\/strong> ohne ihre italienische Identit\u00e4t zu verw\u00e4ssern. \u00bbLefay\u00ab bleibt ein <strong>eigenst\u00e4ndiges Segment<\/strong> innerhalb der \u00bbMarriott\u00ab-Gruppe, neben Marken wie <a href=\"https:\/\/www.ritzcarlton.com\/\">\u00bbRitz Carlton<\/a>\u00ab, <a href=\"https:\/\/st-regis.marriott.com\/de-DE\/\">\u00bbSt.\u202fRegis\u00ab<\/a> und <a href=\"https:\/\/the-luxury-collection.marriott.com\/\">\u00bbThe Luxury Collection\u00ab<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der US-Hotelkonzern erweitert sein europ\u00e4isches Luxusangebot und kooperiert mit der italienischen Gr\u00fcnderfamilie Leali. Die Marke \u00bbLefay\u00ab wird damit zur ersten reinen Wellness-Marke im Portfolio von \u00bbMarriott\u00ab.<\/p>\n","protected":false},"author":257,"featured_media":80098,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[13],"newstag":[184,212],"class_list":["post-80097","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-know-how-insider","newstag-hotellerie","newstag-italien"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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