{"id":80251,"date":"2026-04-10T10:25:22","date_gmt":"2026-04-10T08:25:22","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&#038;p=80251"},"modified":"2026-04-09T10:27:33","modified_gmt":"2026-04-09T08:27:33","slug":"bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\/","title":{"rendered":"\u00bbB\u00e9la B\u00e9la\u00ab: Neuer K\u00fcchenchef Zauchinger setzt auf \u00bbStorytelling Dishes\u00ab"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Mit <strong>Norbert Zauchinger<\/strong> setzt das <a href=\"https:\/\/www.falstaff.com\/at\/hotels\/steigenberger-hotel-herrenhof-2\">\u00bbSteigenberger Hotel Herrenhof\u00ab<\/a> auf einen erfahrenen K\u00fcchenchef mit Stationen in Wien und international. Zuletzt war er als Executive Chef im Restaurant <a href=\"https:\/\/www.falstaff.com\/at\/restaurants\/holiday-inn-dining-wien\">\u00bbTwentyTwo\u00ab<\/a> im \u00bbClarion Hotel\u00ab am Wienerberg t\u00e4tig, weitere Stationen umfassen unter anderem \u00bbDo&amp;Co\u00ab in London, das <a href=\"https:\/\/www.bwm.at\/de\/projects\/hotel-am-konzerthaus-restaurant-apron\/\">\u00bbHotel am Konzerthaus\u00ab<\/a> sowie <a href=\"https:\/\/www.joseph.co.at\/\">\u00bbJoseph Brot\u00ab<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Im <a href=\"https:\/\/www.falstaff.com\/at\/restaurants\/bela-bela-im-steigenberger-hotel-herrenhof-wien\">\u00bbB\u00e9la B\u00e9la\u00ab<\/a> soll Zauchinger k\u00fcnftig eine <strong>moderne Interpretation der Wiener K\u00fcche<\/strong> umsetzen. Laut Unternehmen steht dabei die Verbindung von Tradition, Regionalit\u00e4t und zeitgem\u00e4\u00dfen Elementen im Mittelpunkt.<\/span><\/p>\n<h2>\u00bbStorytelling Dishes\u00ab als Differenzierungsmerkmal<\/h2>\n<p><span style=\"font-weight: 400;\">Ein zentrales Element der neuen K\u00fcchenlinie sind sogenannte <strong>\u00bbStorytelling Dishes\u00ab.<\/strong> Dahinter steht der Ansatz, Gerichte nicht nur geschmacklich, sondern auch <strong>inhaltlich aufzuladen<\/strong> \u2013 etwa durch Bez\u00fcge zur Wiener Geschichte, zum Haus selbst oder zu lokalen Pers\u00f6nlichkeiten.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So greift etwa die \u00bbOglio Suppe\u00ab historische Wurzeln bis zum <strong>Wiener Hof unter Karl VI.<\/strong> auf, w\u00e4hrend eine Rindsroulade auf die<strong> Geschichte des Geb\u00e4udes<\/strong> verweist, das einst als Treffpunkt der Literaturszene diente. Klassiker wie Grammelkn\u00f6del bleiben Teil der Karte, werden jedoch neu interpretiert.<\/span><\/p>\n<h2>Trend der kulinarischen Narrative<\/h2>\n<p><span style=\"font-weight: 400;\">F\u00fcr Gastronomen zeigt das Konzept einen klaren Trend: Kulinarik wird zunehmend \u00fcber <strong>Narrative und regionale Verankerung<\/strong> differenziert. Gerade in urbanen M\u00e4rkten wie Wien kann die Verbindung aus <strong>Produkt, Geschichte und Erlebnis<\/strong> ein entscheidender Faktor f\u00fcr Positionierung und G\u00e4stebindung sein.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Erg\u00e4nzt wird das Konzept durch ein <strong>wechselndes Lehrlingsgericht<\/strong> sowie eine <strong>klassische Wiener Grundlinie.<\/strong> Das Restaurant ist k\u00fcnftig von Dienstag bis Samstag abends ge\u00f6ffnet und weiterhin auch f\u00fcr Veranstaltungen buchbar.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Norbert Zauchinger \u00fcbernimmt die K\u00fcchenleitung im Restaurant des \u00bbSteigenberger Hotels Herrenhof\u00ab. Seine Gerichte sollen kulinarische Bez\u00fcge zu Wien, zur Geschichte des Hauses sowie zu lokalen Pers\u00f6nlichkeiten herstellen.<\/p>\n","protected":false},"author":257,"featured_media":80252,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[13],"newstag":[184,76,143],"class_list":["post-80251","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-know-how-insider","newstag-hotellerie","newstag-koch","newstag-kulinarik"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Norbert Zauchinger wird K\u00fcchenchef im \u00bbSteigenberger Herrenhof\u00ab<\/title>\n<meta name=\"description\" content=\"Norbert Zauchinger \u00fcbernimmt die K\u00fcchenleitung imRestaurant \u00bbB\u00e9la B\u00e9la\u00ab des \u00bbSteigenberger Herrenhof\u00ab und kreiert \u00bbStorytelling Dishes\u00ab.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Norbert Zauchinger wird K\u00fcchenchef im \u00bbSteigenberger Herrenhof\u00ab\" \/>\n<meta property=\"og:description\" content=\"Norbert Zauchinger \u00fcbernimmt die K\u00fcchenleitung imRestaurant \u00bbB\u00e9la B\u00e9la\u00ab des \u00bbSteigenberger Herrenhof\u00ab und kreiert \u00bbStorytelling Dishes\u00ab.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\/\" \/>\n<meta property=\"og:site_name\" content=\"Falstaff Profi\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/04\/csm_Bela_Bela_Norbert_Zauchinger_-_IMG_1403_0ffeffe80b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1025\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\\\/\",\"url\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\\\/\",\"name\":\"Norbert Zauchinger wird K\u00fcchenchef im \u00bbSteigenberger Herrenhof\u00ab\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/csm_Bela_Bela_Norbert_Zauchinger_-_IMG_1403_0ffeffe80b.jpg\",\"datePublished\":\"2026-04-10T08:25:22+00:00\",\"description\":\"Norbert Zauchinger \u00fcbernimmt die K\u00fcchenleitung imRestaurant \u00bbB\u00e9la B\u00e9la\u00ab des \u00bbSteigenberger Herrenhof\u00ab und kreiert \u00bbStorytelling Dishes\u00ab.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/csm_Bela_Bela_Norbert_Zauchinger_-_IMG_1403_0ffeffe80b.jpg\",\"contentUrl\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/csm_Bela_Bela_Norbert_Zauchinger_-_IMG_1403_0ffeffe80b.jpg\",\"width\":1025,\"height\":684,\"caption\":\"Norbert Zauchinger Steigenberger B\u00e9la B\u00e9la \u2013 Falstaff PROFI\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/newsbeitrag\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00bbB\u00e9la B\u00e9la\u00ab: Neuer K\u00fcchenchef Zauchinger setzt auf \u00bbStorytelling Dishes\u00ab\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/#website\",\"url\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/\",\"name\":\"Falstaff Profi\",\"description\":\"Ihr Magazin zu Hotellerie, Gastronomie und Tourismus\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.falstaff.com\\\/profi\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Norbert Zauchinger wird K\u00fcchenchef im \u00bbSteigenberger Herrenhof\u00ab","description":"Norbert Zauchinger \u00fcbernimmt die K\u00fcchenleitung imRestaurant \u00bbB\u00e9la B\u00e9la\u00ab des \u00bbSteigenberger Herrenhof\u00ab und kreiert \u00bbStorytelling Dishes\u00ab.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\/","og_locale":"de_DE","og_type":"article","og_title":"Norbert Zauchinger wird K\u00fcchenchef im \u00bbSteigenberger Herrenhof\u00ab","og_description":"Norbert Zauchinger \u00fcbernimmt die K\u00fcchenleitung imRestaurant \u00bbB\u00e9la B\u00e9la\u00ab des \u00bbSteigenberger Herrenhof\u00ab und kreiert \u00bbStorytelling Dishes\u00ab.","og_url":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\/","og_site_name":"Falstaff Profi","og_image":[{"width":1025,"height":684,"url":"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/04\/csm_Bela_Bela_Norbert_Zauchinger_-_IMG_1403_0ffeffe80b.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\/","url":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\/","name":"Norbert Zauchinger wird K\u00fcchenchef im \u00bbSteigenberger Herrenhof\u00ab","isPartOf":{"@id":"https:\/\/www.falstaff.com\/profi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\/#primaryimage"},"image":{"@id":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/04\/csm_Bela_Bela_Norbert_Zauchinger_-_IMG_1403_0ffeffe80b.jpg","datePublished":"2026-04-10T08:25:22+00:00","description":"Norbert Zauchinger \u00fcbernimmt die K\u00fcchenleitung imRestaurant \u00bbB\u00e9la B\u00e9la\u00ab des \u00bbSteigenberger Herrenhof\u00ab und kreiert \u00bbStorytelling Dishes\u00ab.","breadcrumb":{"@id":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.falstaff.com\/profi\/newsbeitrag\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\/#primaryimage","url":"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/04\/csm_Bela_Bela_Norbert_Zauchinger_-_IMG_1403_0ffeffe80b.jpg","contentUrl":"https:\/\/www.falstaff.com\/profi\/wp-content\/uploads\/2026\/04\/csm_Bela_Bela_Norbert_Zauchinger_-_IMG_1403_0ffeffe80b.jpg","width":1025,"height":684,"caption":"Norbert Zauchinger Steigenberger B\u00e9la B\u00e9la \u2013 Falstaff PROFI"},{"@type":"BreadcrumbList","@id":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/bela-bela-neuer-kuechenchef-zauchinger-setzt-auf-storytelling-dishes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.falstaff.com\/profi\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/"},{"@type":"ListItem","position":3,"name":"\u00bbB\u00e9la B\u00e9la\u00ab: Neuer K\u00fcchenchef Zauchinger setzt auf \u00bbStorytelling Dishes\u00ab"}]},{"@type":"WebSite","@id":"https:\/\/www.falstaff.com\/profi\/#website","url":"https:\/\/www.falstaff.com\/profi\/","name":"Falstaff Profi","description":"Ihr Magazin zu Hotellerie, Gastronomie und Tourismus","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.falstaff.com\/profi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"}]}},"_links":{"self":[{"href":"https:\/\/www.falstaff.com\/profi\/wp-json\/wp\/v2\/newsbeitrag\/80251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.falstaff.com\/profi\/wp-json\/wp\/v2\/newsbeitrag"}],"about":[{"href":"https:\/\/www.falstaff.com\/profi\/wp-json\/wp\/v2\/types\/newsbeitrag"}],"author":[{"embeddable":true,"href":"https:\/\/www.falstaff.com\/profi\/wp-json\/wp\/v2\/users\/257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.falstaff.com\/profi\/wp-json\/wp\/v2\/media\/80252"}],"wp:attachment":[{"href":"https:\/\/www.falstaff.com\/profi\/wp-json\/wp\/v2\/media?parent=80251"}],"wp:term":[{"taxonomy":"newskategorie","embeddable":true,"href":"https:\/\/www.falstaff.com\/profi\/wp-json\/wp\/v2\/newskategorie?post=80251"},{"taxonomy":"newstag","embeddable":true,"href":"https:\/\/www.falstaff.com\/profi\/wp-json\/wp\/v2\/newstag?post=80251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}