{"id":80916,"date":"2026-05-29T09:19:20","date_gmt":"2026-05-29T07:19:20","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&p=80916"},"modified":"2026-05-29T09:19:20","modified_gmt":"2026-05-29T07:19:20","slug":"trump-laesst-gruessen-was-hoteliers-vom-vergoldeten-hotel-neptun-lernen-koennen","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/trump-laesst-gruessen-was-hoteliers-vom-vergoldeten-hotel-neptun-lernen-koennen\/","title":{"rendered":"Trump l\u00e4sst gr\u00fc\u00dfen: Was Hoteliers vom \u00bbvergoldeten\u00ab Hotel Neptun lernen k\u00f6nnen"},"content":{"rendered":"

Die auff\u00e4llige Au\u00dfeninszenierung des \u00bbHotel Neptun\u00ab<\/a> l\u00e4sst sofort an Donal Trump und dessen Liebe zu Gold denken: Zu 55-j\u00e4hrigen Bestehen<\/strong> des Hauses gestaltet der Berliner K\u00fcnstler Joerg Waehner<\/span><\/span><\/strong>\u00a0insgesamt 55 Balkone <\/strong>des Hotels mit goldfarbenen Elementen<\/strong>. Die Aktion l\u00e4uft bereits und soll bis zur Jubil\u00e4umsgala im Juni 2026 abgeschlossen sein.<\/p>\n

F\u00fcr die Branche interessant ist dabei weniger die Goldoptik selbst als die dahinterstehende Strategie:<\/strong> Statt klassischer Jubil\u00e4umskommunikation setzt das Haus auf eine visuell starke Aktion,<\/strong> die sich ideal f\u00fcr Social Media, Pressebilder und organische Reichweite<\/strong> eignet. Gerade Hotels suchen zunehmend nach Ideen, die nicht unmittelbar auf Conversion abzielen, aber Gespr\u00e4chswert und Wiedererkennbarkeit<\/strong> schaffen.<\/p>\n

Kunstaktion mit maximaler Au\u00dfenwirkung<\/h2>\n

General Manager Guido Z\u00f6llick<\/span><\/span><\/strong> erkl\u00e4rte laut Mitteilung: \u00bbBis zu unserer gro\u00dfen Jubil\u00e4ums-Gala am 6. Juni wollen wir uns in Schale werfen. Dann gl\u00e4nzen insgesamt 55 Balkone in einem goldenen Gewand.\u00ab Erg\u00e4nzend gestaltet Waehner<\/strong> ein mehr als sieben Meter langes \u00bbGoldenes Fries\u00ab,<\/strong> das vor dem Bernsteinsaal installiert wird. PR-Chefin Silke Greven<\/span><\/span> <\/strong>erkl\u00e4rte, urspr\u00fcnglich habe man sogar \u00fcberlegt, das gesamte Geb\u00e4ude<\/strong> \u2013 \u00e4hnlich wie einst Christos Reichstagsverh\u00fcllung \u2013 zu inszenieren. Wegen des Meerblicks f\u00fcr die G\u00e4ste habe man sich letztlich jedoch dagegen entschieden.<\/p>\n

Warum solche Aktionen funktionieren<\/h2>\n

Der Fall zeigt exemplarisch, wie sich Kunst, Architektur und Hotellerie<\/strong> kommunikativ verbinden lassen. Ob spektakul\u00e4re Installationen,<\/strong> Kooperationen mit K\u00fcnstlern<\/strong> oder ungew\u00f6hnliche Fassadenaktionen<\/strong>: Solche Ma\u00dfnahmen schaffen Bilder, \u00fcber die gesprochen wird \u2013 und genau dieser Effekt wird f\u00fcr viele Hotels zunehmend wichtiger.<\/p>\n

F\u00fcr das \u00bbHotel Neptun\u00ab ist die geplante Goldaktion<\/strong> damit weit mehr als blo\u00dfe Dekoration zum Jubil\u00e4um. Sie positioniert das Haus \u00f6ffentlichkeitswirksam als Marke mit Haltung, Humor und Mut<\/strong> zur Inszenierung und liefert gleichzeitig reichlich Stoff f\u00fcr Social Media und PR.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Mit einer Kunstaktion will das \u00bbHotel Neptun\u00ab in Warnem\u00fcnde zu seinem 55-j\u00e4hrigen Bestehen Aufmerksamkeit erzeugen. Die Inszenierung zeigt, wie Hotels mit ungew\u00f6hnlichen PR-Ideen Sichtbarkeit, Social-Media-Reichweite und ihr Markenprofil st\u00e4rken k\u00f6nnen.<\/p>\n","protected":false},"author":257,"featured_media":80917,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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