{"id":81289,"date":"2026-06-25T11:26:20","date_gmt":"2026-06-25T09:26:20","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&p=81289"},"modified":"2026-06-25T11:26:20","modified_gmt":"2026-06-25T09:26:20","slug":"social-hospitality-in-berlin-villa-viva-holt-oliver-domnick-an-bord","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/social-hospitality-in-berlin-villa-viva-holt-oliver-domnick-an-bord\/","title":{"rendered":"Social Hospitality in Berlin: \u00bbVilla Viva\u00ab holt Oliver Domnick an Bord"},"content":{"rendered":"

150 Zimmer<\/strong> im Berliner Holzmarkt-Quartier ab 2027: Das wird die \u00bbVilla Viva Holzmarkt\u00ab<\/a>. Anders als klassische Hotelkonzepte verfolgt das Projekt einen Social-Hospitality-Ansatz:<\/strong> Der Betrieb soll nicht nur G\u00e4ste beherbergen, sondern zugleich Aufmerksamkeit und finanzielle Mittel f\u00fcr internationale Trinkwasserprojekte<\/strong> der Organisation \u00bbViva con Agua\u00ab<\/a> generieren.<\/p>\n

Ein Gro\u00dfteil der erwirtschafteten Gewinne flie\u00dft nach Angaben der Betreiber in die gemeinn\u00fctzige Arbeit<\/strong> der Organisation. Erg\u00e4nzt wird das Konzept durch kulturelle Angebote und Veranstaltungen,<\/strong> die das Hotel als offenen Treffpunkt<\/strong> im Quartier etablieren sollen.<\/p>\n

Erfahrung mit Hoteler\u00f6ffnungen<\/h2>\n

F\u00fcr die Leitung<\/strong> des Hauses wurde nun Oliver Domnick<\/strong> verpflichtet. Der Hotelmanager war unter anderem f\u00fcr das \u00bbHotel Louis C. Jacob\u00ab<\/a> und das \u00bbKempinski Hotel Atlantic Hamburg\u00ab<\/a> t\u00e4tig und sammelte Erfahrungen<\/strong> als Betreiber des Hotels und Restaurants \u00bbOle Liese\u00ab<\/a> in Schleswig-Holstein.<\/p>\n

Zudem verantwortete er die Er\u00f6ffnung des \u00bbLighthouse Hotel & Spa\u00ab<\/a> und war sp\u00e4ter als Director of Pre-Opening & Product bei \u00bbHirmer Hospitality\u00ab<\/a> beziehungsweise \u00bbTravel Charme\u00ab f\u00fcr mehrere Hotelprojekte zust\u00e4ndig. Mit dieser Erfahrung soll Domnick nun die Er\u00f6ffnung der \u00bbVilla Viva\u00ab<\/strong> vorbereiten<\/strong> und den operativen Betrieb aufbauen.<\/strong><\/p>\n

Private Investoren & Social Hospitality<\/h3>\n

Neben dem sozialen Anspruch setzt die \u00bbVilla Viva\u00ab auch auf Nachhaltigkeit.<\/strong> Geplant sind unter anderem eine Holzbauweise, W\u00e4rmepumpen, Photovoltaik, Batteriespeicher sowie begr\u00fcnte Dach- und Fassadenfl\u00e4chen. Finanziert wird das Projekt durch private Investoren,<\/strong> w\u00e4hrend der Hotelbetrieb langfristig die gemeinn\u00fctzigen Aktivit\u00e4ten von \u00bbViva con Agua\u00ab mittragen soll.<\/p>\n

Interessant dabei: Statt Nachhaltigkeit und soziale Verantwortung ausschlie\u00dflich als Kommunikationsinstrument zu verstehen, werden sie hier zum integralen Bestandteil des Gesch\u00e4ftsmodells.<\/strong> Das Projekt zeigt, dass sich Hotellerie zunehmend \u00fcber Haltung, Community und einen klaren \u00bbPurpose\u00ab<\/strong> differenziert \u2013 insbesondere in urbanen Destinationen und bei j\u00fcngeren Zielgruppen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Die \u00bbVilla Viva Holzmarkt\u00ab hat ihren General Manager gefunden: Oliver Domnick \u00fcbernimmt die Leitung des neuen Hotels im Berliner Holzmarkt-Quartier.<\/p>\n","protected":false},"author":257,"featured_media":81350,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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