{"id":81367,"date":"2026-06-26T11:04:23","date_gmt":"2026-06-26T09:04:23","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&#038;p=81367"},"modified":"2026-06-25T13:04:59","modified_gmt":"2026-06-25T11:04:59","slug":"falkensteiner-baut-wellness-sparte-aus-fmtg-steigt-in-loipersdorf-ein","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/falkensteiner-baut-wellness-sparte-aus-fmtg-steigt-in-loipersdorf-ein\/","title":{"rendered":"\u00bbFalkensteiner\u00ab baut Wellness-Sparte aus: \u00bbFMTG\u00ab steigt in Loipersdorf ein"},"content":{"rendered":"<p class=\"isSelectedEnd\">Mit j\u00e4hrlich rund <strong>478.000 G\u00e4sten<\/strong> z\u00e4hlt <strong>Loipersdorf<\/strong> zu den bedeutendsten <strong>Thermenstandorten<\/strong> \u00d6sterreichs. Zum Resort geh\u00f6ren mehrere Thermenbereiche, Gesundheitsangebote, ein Kongresszentrum sowie ein Hotel. Gemeinsam mit der Merkur Versicherung und der Granit Holding beteiligt sich die <a href=\"https:\/\/fmtg-invest.at\/campaign\/ein-investment-viel-urlaub\/?gad_source=1&amp;gad_campaignid=23742416074&amp;gbraid=0AAAAAovT147Ndmmzq_RaNdabx_BoMdp2i&amp;gclid=Cj0KCQjwo_PRBhDNARIsAEcVALV1PAzFznsZjOohtJPO92Y88MBt4YT77mzQMCKLa8VzMYMPquzLmYUaAnL0EALw_wcB\">\u00bbFMTG\u00ab<\/a> nun am <a href=\"https:\/\/www.falstaff.com\/at\/hotels\/thermenhotel-vier-jahreszeiten-7\">\u00bbThermenresort Loipersdorf\u00ab<\/a> in der S\u00fcdoststeiermark. Neben der <strong>Beteiligung<\/strong> \u00fcbernimmt die Hotel- und Tourismusgruppe k\u00fcnftig die <strong>operative F\u00fchrung<\/strong> des Resorts, des Kongresszentrums sowie des Hotels <a href=\"https:\/\/www.falstaff.com\/at\/hotels\/thermenhotel-das-sonnreich\">\u00bbDas Sonnreich\u00ab.<\/a><\/p>\n<p>Die Weiterentwicklung von letzterem ist zentraler Bestandteil der Partnerschaft:\u00a0Nach einer <strong>umfassenden Modernisierung<\/strong> soll das Haus ab <strong>Sommer 2027<\/strong> als Vier-Sterne-Superior <strong>\u00bbFalkensteiner Hotel Loipersdorf\u00ab<\/strong> auftreten. Geplant ist eine st\u00e4rkere Positionierung als <strong>Familienhotel.<\/strong> Erg\u00e4nzend sollen neue <strong>Freizeit- und Wellnessangebote<\/strong> sowie <strong>Gesundheitsprogramme<\/strong> das bestehende Angebot erweitern. Die direkte Verbindung zwischen Hotel und Therme bleibt erhalten.<\/p>\n<h2>Investitionen in Resort und Thermenangebot<\/h2>\n<p class=\"isSelectedEnd\">Auch das <strong>Thermenresort<\/strong> selbst soll in den kommenden Jahren schrittweise <strong>modernisiert<\/strong> werden. Vorgesehen sind Investitionen in Familienbereiche, die Weiterentwicklung des Premiumangebots rund um das Schaffelbad sowie zus\u00e4tzliche Freizeitangebote. Die Partner sehen darin einen wichtigen Schritt, um den <strong>Standort langfristig wettbewerbsf\u00e4hig<\/strong> zu halten und seine <strong>touristische Attraktivit\u00e4t<\/strong> weiter auszubauen. Gleichzeitig soll die Kooperation neue Impulse f\u00fcr <strong>Besch\u00e4ftigung und regionale Wertsch\u00f6pfung<\/strong> schaffen.<\/p>\n<p>Die Partnerschaft zeigt, wie eine Hotelgruppe nicht nur einen einzelnen Betrieb \u00fcbernimmt, sondern eine <strong>ganze Destination aus einer Hand<\/strong> entwickelt. F\u00fcr Betreiber entstehen dadurch <strong>Synergien im Vertrieb, Marketing und Management.<\/strong> Gleichzeitig zeigt das Projekt, wie stark Gesundheitstourismus, Familienangebote und ganzj\u00e4hrige Erlebniswelten k\u00fcnftig \u00fcber die Wettbewerbsf\u00e4higkeit touristischer Standorte entscheiden werden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die \u00bbFalkensteiner Michaeler Tourism Group\u00ab (FMTG) erweitert ihr Tourismusportfolio: Sie \u00fcbernimmt k\u00fcnftig das Management des \u00bbThermenresorts Loipersdorf\u00ab, des \u00bbCongress Loipersdorf\u00ab sowie des Hotels \u00bbDas Sonnreich\u00ab. <\/p>\n","protected":false},"author":257,"featured_media":81368,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[13],"newstag":[184,44,183],"class_list":["post-81367","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-know-how-insider","newstag-hotellerie","newstag-management","newstag-thermenregion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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