{"id":81488,"date":"2026-07-06T12:24:59","date_gmt":"2026-07-06T10:24:59","guid":{"rendered":"https:\/\/www.falstaff.com\/profi\/?post_type=newsbeitrag&#038;p=81488"},"modified":"2026-07-06T12:24:59","modified_gmt":"2026-07-06T10:24:59","slug":"scandic-plant-neues-hotel-konzept-unter-der-erde","status":"publish","type":"newsbeitrag","link":"https:\/\/www.falstaff.com\/profi\/newsbeitrag\/scandic-plant-neues-hotel-konzept-unter-der-erde\/","title":{"rendered":"\u00bbScandic\u00ab plant neues Hotel-Konzept \u2013 unter der Erde"},"content":{"rendered":"<p class=\"font-claude-response-body break-words whitespace-normal\">Was auf den ersten Blick <strong>ungew\u00f6hnlich<\/strong> klingt, trifft den Geschmack der G\u00e4ste. Gemeinsam mit dem Immobilieneigent\u00fcmer <strong>\u00bbAxfast\u00ab<\/strong> baut <a href=\"https:\/\/www.scandichotelsgroup.com\/\"><strong>\u00bbScandic\u00ab<\/strong><\/a> unter Stockholms \u00bbDrottninggatan\u00ab ein neues <strong>\u00bbScandic Go<\/strong>\u00ab-Hotel. Die <strong>135 Zimmer<\/strong> verteilen sich auf <strong>vier unterirdische Stockwerke<\/strong>. Alle Zimmer sind <strong>fensterlos<\/strong>, aber bewusst so gestaltet: Mit gezieltem Einsatz von Materialien, Licht und Akustik soll eine ruhige, gem\u00fctliche <strong>Atmosph\u00e4re<\/strong> entstehen. Der Check-in erfolgt eine Etage unter der Erde oder digital.\u00a0\u00bbDieses neue Hotel ist ein spannender Teil unserer <strong>Wachstumsstrategie<\/strong> \u2013 unser erstes unterirdisches Hotel in einem au\u00dfergew\u00f6hnlichen Setting mitten in Stockholm\u00ab, so <strong>CEO Jens Mathiesen<\/strong>. Die Er\u00f6ffnung ist f\u00fcr <strong>2027<\/strong> geplant.<\/p>\n<h2 class=\"font-claude-response-body break-words whitespace-normal\"><strong>Trend zum fensterlosen Zimmer<\/strong><\/h2>\n<p>Das Konzept ist kein Experiment, sondern <strong>Strategie<\/strong>: Fensterlose Zimmer sind bei \u00bbScandic\u00ab bereits in mehreren Hotels im Angebot. Die <strong>Nachfrage w\u00e4chst<\/strong>, vor allem bei lichtempfindlichen G\u00e4sten und solchen, die maximale <strong>Dunkelheit<\/strong> zum Schlafen bevorzugen. Das Projekt deutet auf einen wachsenden Trend hin, bei dem budgetorientierte G\u00e4ste <strong>Lage<\/strong> und <strong>Preis<\/strong> zunehmend h\u00f6her gewichten als klassische Ausstattungsmerkmale wie den <strong>Ausblick<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direkt unter einer der belebtesten Einkaufsstra\u00dfen der schwedischen Hauptstadt: Vier Stockwerke unter der Erde entstehen 135 Zimmer ohne Fenster. Das Konzept der Hotelgruppe \u00bbScandic\u00ab trifft einen wachsenden G\u00e4stetrend.<\/p>\n","protected":false},"author":278,"featured_media":81489,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"newskategorie":[13],"newstag":[21,184],"class_list":["post-81488","newsbeitrag","type-newsbeitrag","status-publish","has-post-thumbnail","hentry","newskategorie-know-how-insider","newstag-hotel","newstag-hotellerie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bbScandic\u00ab plant unterirdisches Hotel in Stockholmer Innenstadt<\/title>\n<meta name=\"description\" content=\"\u00bbScandic\u00ab baut 135 fensterlose Zimmer unter Stockholms \u00bbDrottninggatan\u00ab. 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