A Loaf of Bread goes global: The Focaccia story

Baking bread and sharing recipes has become a global pastime on social media – and at the heart of it all is focaccia. Often artfully adorned with vegetables, aromatic herbs or even edible flowers, the rustic Italian loaf has risen to stardom in the online baking world. But behind its instagram-worthy appearance lies a true cornerstone of Italian culinary tradition. In Italy, focaccia has long been a staple of everyday cuisine – simple, comforting and deeply rooten in regional heritage. Amid today's creative interpretations, it's worth stepping back to explore its origins: where does it come from, and what makes its charm so enduring?