AI can’t taste. So why do we let it choose our wine?

The Editors, 02.04.2026

More and more guests are turning to AI for help when selecting wine. What does this mean for the wine lists of the future—and for sommeliers?

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It almost sounds like a dystopia: guests photograph the wine list, type in a few questions, and then let artificial intelligence (AI) guide their choice. The sommelier’s advice becomes redundant. The New York Times describes how tools like ChatGPT, Claude, or Gemini are increasingly used in restaurants to assist with decisions.

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