Ayurveda: Why Celebrities are Turning to the Indian Art of Healing

Claudia Hilmbauer, 09.04.2025

Naomi Campbell does it, so do Julia Roberts, Matthew McConaughey, the Kardashians, and of course Gwyneth Paltrow: celebrities and influencers alike swear by the healing power of Ayurveda, the ancient Indian art of wellness. But how exactly does this “science of life” work—and can it be incorporated into a vacation?

CGH Earth SwaSwara Resort is nestled in a palm grove above Om Beach, one of the most enchanting beaches in India. Here, vacationers from all over the world come together: Rosmarie from Austria, Gerda from Sweden, Khalid from Qatar, William from the USA - and many others.

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Ayurveda: Why Celebrities are Turning to the Indian Art of Healing