Canada uses Spotify for a new tourism campaign

Destination Canada, a tourism organisation owned by the government of Canada, and Spotify are launching a new campaign to attract European travellers. Spotify users across the UK, France and Germany can learn more about Canada on the streaming platform as a way to get inspired to visit the country. The campaign, which is called ‘Discover Canada through Music and Sound’, will run until the end of the year, with some content remaining on Spotify afterwards.