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Just a few years ago, “alcohol-free” was synonymous with “no fun.” Those who abstained from wine were often presumed to be pregnant, unwell, on duty—or simply a buzzkill. Today, that perception has completely shifted. Going alcohol-free has become a lifestyle choice, and global sales of non-alcoholic wines are surging. In 2024, the market reached an impressive €1.25 billion and, according to forecasts, is set to double by 2031.
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