HOW SOCIAL MEDIA HACKS OUR SENSES

In December 2023, @mariavehera257 sits perfectly styled in her car and takes a generous bite of a chocolate bar. This is something the food influencer regularly does for her roughly three million followers. A dry, crisp crack can be heard; inside the bar, delicate golden strands stretch apart and a thick, glossy green filling begins to ooze out beneath them. Anyone watching can almost feel what it must be like: crunchy, creamy, rich, sweet — all at once. Maria Vehera, visibly overwhelmed by the experience, devours the bar bite by bite with evident pleasure.