How to Spot Good Bread in the Supermarket–According to a Bread Sommelier

The Editors, 13.02.2026

Supermarkets hide some surprisingly good bread. Bread sommelier Axel Schmitt explains what to look for.

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If you’re reaching for a cheap loaf of bread, pre-packaged products often seem like the easiest choice. They’re convenient, durable, and appear inexpensive. Unfortunately, at a cost: Both flavor and digestibility often take a back seat. Bread sommelier Axel Schmitt is blunt about loaves with a long shelf life: Packaged bread, he notes, provides minimal nutritional value.

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