The breathtaking hills near Farra di Soligo in Veneto are home to Prosecco Superiore DOCG.

Aperitivo appeal: The Prosecco story

Irene Forni, Othmar Kiem, 04.10.2024

Prosecco captures the very spirit of la dolce vita. Its lively bubbles have become a global symbol of Italy’s wine culture, central to the tradition of the aperitivo.

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The story of Prosecco and its remarkable rise can be told in many ways. Over time, it has taken on different forms, and its success lies largely in this very ability to adapt and evolve. Yet at its core, Prosecco’s identity is deeply rooted in geography and culture – nuances of style and flavor that are naturally expressed in every glass.

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