TALKING INSTEAD OF DRINKING: “BAR THERAPY” LAUNCHES IN STOCKHOLM

The Editors, 10.04.2026

In a Swedish bar, guests can speak with licensed psychologists free of charge. The pilot project aims to lower the barrier to talking about worries or feelings – and to make access to professional counseling easier.

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A rather unusual pilot project is currently taking place in Stockholm: in a bar in Södermalm guests can now not only order a beer, but also have a free conversation with a licensed psychologist. The concept, called “bar therapy,” is designed to make it easier to talk about concerns, emotions, or difficult topics—and to reduce the hesitation to seek professional help.

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