Advertisement
Drinking more consciously or even reducing consumption altogether are all the rage. Previously the primary motivation behind initiatives like Dry January or Sober October, the trend has now gone way beyond resolutions or temporary monthly fads. Rather, they reflect a permanent rethinking of how we enjoy alcohol. This new awareness is increasingly evident in wine and spirits production as well as the bar scene. Patrons are increasingly turning to non-alcoholic alternatives such as proxy drinks or mocktails, or simply choosing to drink less on a night out. While some bars are trying to keep up by offering more and more non-alcoholic options, new drinking habits have prompted a paradim shift in the US and UK. The result:so-called mini cocktails.
Advertisement