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The government has backed a campaign allowing bus operators outside the capital to slash their fare prices to £2 between January 1 and March 31, 2023. The campaign has been created to encourage people to start using more public transport. Although Transport for London sees millions of passengers daily, outside of London, particularly in rural areas, bus routes are infrequent, and most people opt for cars. Furthermore, bus fares in England cost £2.80 on average but can be up to £10 for a return ticket in remote locations.
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