Ciao, prejudices! Rimini with a difference

Georges Desrues, Sebastian Späth, 19.08.2025

Rimini once sparked generations of longing for Italy—and later became a prime example of mass tourism gone wrong. But the Adriatic resort town has long since reinvented itself as a cultural and culinary destination with unexpected depth. And the charming surrounding region? It speaks for itself.

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The first tourists in history were young noblemen from Britain who set off for Italy in the 18th century to study the cultural monuments of the Renaissance and antiquity. They are considered to be the first to undertake a journey not for religious or economic reasons, but solely to broaden their horizons. The term tourism is derived from this so-called Grand Tour, as these educational trips were called.

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