Der "Hugo": Trendcocktail made in Südtirol

Countless new cocktails are invented every year, but they never make it onto any menu. All the more astonishing is the success story of the Hugo, which conquered the world from Naturns - specifically from the San Zeno bar, where Roland Gruber keeps mixing new creations in 2005. One of the drinks is liked by everyone. It comes as a house drink on the cocktail menu. One evening, Gruber sits with friends at San Zeno and thinks about the name of the new cocktail. "The brainstorming got out of hand to such an extent that at some point someone said, 'Well, then you can just as well call it Hugo!' The Hugo could have been called Otto, it was just the stupidest name we could think of. Who would have thought that everyone would know the name!", Gruber said in an interview.