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New cruise passengers find it downright uncomfortable to out themselves as such by saying "room" instead of "cabin" - after all, they are on board. However, when die-hard cruisers slip out a "I'll quickly get something from the room", it's clear that something has happened in the brain that is difficult to explain. Suddenly, you no longer feel like you're on a ship. But a concept can't work so well that it makes you forget after just a few hours that you're not in a 5-star hotel on land - or can it?
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