Life House Heralds the Next Generation of Hotels

The way Millennials and Generation Z travel differs significantly from their parents’ generation. Due to our increasing social awareness and the ever-growing importance of sustainability, travel trends keep straying further and further from classical tourism, instead centering on an immersive experience of a place’s local culture and its history rather than exploring the usual sights. For the hotel industry, this shift poses great potential – and a slew of challenges. One brand that has tapped into the changing sensibilities of Millennials and Gen Z is Life House, a US-based hotel concept that tells a comprehensive story and pays tribute to its locations’ local life and culture with each property.