Steigenberger Partners with Porsche on New Hotel Brand

The hotel giant Steigenberger which currently operates approximately 160 hotels across three continents, has teamed up with Porsche Design Group to create luxury hotels. The joint hotels, tentatively called Steigenberger Porsche Design Hotels, will be launched in international destinations and the opening date for the first hotel is yet to be determined. This is considered a significant step for Porsche Design Group, the luxury brand inspired by its automotive roots.