The 10 self-care trends of the year

Anna Berit Bader, 12.11.2025

Cryptotherapy, adaptogens and AI: modern spa offers promote well-being and resilience, strengthen health and harmonize body and mind - and are more diverse than ever. These ten trends are setting standards in self-care.

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Just a few years ago, wellness in a hotel meant a flower bath, steam sauna and cream mask. Pleasant, yes - but so yesterday. Today, it's no longer just about letting yourself be kneaded and switching off, but about mental health instead of massage, socializing instead of time out alone - and about profound changes on the way to a healthier you. From biohacking to Pilates Pro, from biorhythm checks to mushroom subscriptions; wellness today is more holistic, smarter and more strategic.

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