The "Taylor Swift effect" for the port city of Portofino

The Falstaff Travel Editors, 13.10.2025

Taylor Swift sings about Portofino on her new album - and searches for the popular seaside resort on the Italian Riviera are already on the rise. Platforms such as "Google" and "Booking" are experiencing the "Swift Effect".

Taylor Swift released her new album "The Life of a Showgirl" on October 3. In the song "Elizabeth Taylor", the US singer sings about the beautiful view of the picturesque coastal town of Portofino - and according to the travel platform Fodor's, "Google" searches immediately shot up by 271%.

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The "Taylor Swift effect" for the port city of Portofino