The visionary: Claus Sendlinger

At the beginning of the 90s, he founded the umbrella brand Design Hotels, at a time when everyone said: "This will never work." They were wrong, and Claus Sendlinger demonstrated what Steve Jobs later defined as: "Think different". The travel expert still thinks differently today. A conversation about how we will travel in the future - and why Sendlinger sees himself as a lab rat.