Viennese Christmas decorations go viral

The Falstaff Travel Editors, 12.12.2025

An XXL red ribbon sends Vienna into a frenzy; between the glittering lights and traffic chaos, the "Mascherl" on Kärntner Straße becomes a globally celebrated selfie hotspot.

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Everyone loves the "Mascherl", as the Viennese call it. The "Popp&Kretschmer" department store on Kärntner Straße in the Austrian capital is adorned with a red XXL bow; as always in the run-up to Christmas - but this year it is more famous than ever. Thanks to viral social media hype, it is currently attracting more attention than the opera, St. Stephen's Cathedral and the magnificent architecture combined.

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