Why the Nordics Are Falling in Love with River Cruising

Tove Oskarsson Henckel, 10.06.2026

VIVA Cruises CEO Andrea Kruse on changing travel preferences and rising demand across the Nordic region.
Five questions on the growing interest in river cruising among Nordic travellers and the opportunities shaping the market.

You see an increasing number of guests from the Nordics. Why do you think Nordic travellers are becoming more interested in river cruising?