The Craggy Range vineyard, framed by the dramatic backdrop of Te Mata Peak.

More than Sauvignon Blanc: New Zealand's new wine culture

Dominik Vombach, 26.08.2025

Best known for Sauvignon Blanc from Marlborough, a new wine culture is gradually emerging in New Zealand, characterized by varieties such as Pinot Noir, Chardonnay or Syrah and a growing pride in Māori roots.

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Sauvignon Blanc is a stroke of luck for New Zealand: Easy to understand, highly recognizable, globally marketable, it's a bestselling wine that delights the masses. Of the 361 million liters of wine that New Zealand produced in 2023, 78 percent was Sauvignon Blanc – mainly from Marlborough, where around 25,000 hectares are planted with the variety. That is a whopping 60 percent of the total vineyard area of the country.

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