Kylie Minogue‘s wines do not come across as a cynical marketing ploy, on the contrary, it is entirely credible that she enjoys drinking them too.

Are Celebrity Wines Really Worth Drinking?

Anne Krebiehl MW, 08.04.2022

Wines made or endorsed by famous names are now a firm part of the wine business. If done right, they are a perfect extension of a celebrity’s brand but is it just a calculated exploitation of fame?

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Kylie Minogue, Mary J. Blige, Gordon Ramsay, Idris Elba, Sting and John Malkovich are just a few of the celebrities who have entered the wine business. Such wines – either made or endorsed by celebrities – have become almost ubiquitous. Some see this as a cynical move: why drink these wines? Why pay for a famous name on the label? Why play their game? That is why Falstaff put them to the test. Our conclusion? Some celebrity wines are downright stunning: some are really well-made and delicious – and they are no more expensive than other wines of their class.

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