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Red, white, pink and sometimes even orange, wine at least has distinct colours, while whisky is basically shades of brown. This might explain why an increasing number of whisky distilleries are partnering with artists – to bring instant visual appeal to their spirit. Balblair is one of the latest Scottish producers to collaborate with a creative: David Eustace, a Scottish minesweeper turned prison officer before becoming a fashion, celebrity, and art photographer. His short film Precious Time is cinematic, and almost as heart-warming as when the Queen met Paddington Bear. It tells the story of distillery manager, John MacDonald, who opens a letter written to him by his younger self. The key line being, ‘reads: “keep an open mind, and your dreams alive…’.”
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