Dispute over new M&M colour

The Editors, 25.01.2023

TV presenter freaks out because of M&M’s advertising – and the manufacturer gives in.

The US food company Mars Wrigley has stopped an advertising campaign for its M&M chocolate products. As part of the so-called ‘Spokescandies’ – talking chocolate lentils – an M&M in purple was presented. According to Mars, this female figure was supposed to stand for inclusion and acceptance with purple seen as the colour of the LGBTQ community.