Essay: Champagne supernova

Manfred Klimek, 27.12.2023

Champagne tastes good. It tastes even better dry. It tastes even better when extra dry. Can this trend still be reversed? And do extra-dry champagnes achieve a key objective of the champagne houses?

Advertisement

When the world has a cold, the Champagne houses have the flu. This was particularly evident in 2020, when Covid and the Covid measures (the sense of which can - indeed must - only be discussed after the worldwide emergence of the more harmless Omikron variant) brought the desire for the occasion wine champagne to a standstill. Don't worry: the large and medium-sized companies have enough money on the side to get through a few years of crisis (and the loss of the Russian market). Equally safe are champagne houses that pursue their own, always recognizable signature that turns consumers into regular customers.

Read more

Advertisement