Falstaff Exclusive: An interview with Sarah Hamouda, creator of Dubai chocolate

Linda Carstensen, Benjamin Herzog, 07.11.2024

Selling out within minutes in its native Dubai, the original Dubai chocolate by Fix is a social media darling. In an interview with Falstaff, its creator, Sarah Hamouda, reveals how she came up with the idea of extra-filled chocolate bars, and gives tips on how best to enjoy the latest chocolate sensation.

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In Dubai, a sweet newcomer has taken the hearts of connoisseurs by storm: The creations of Fix Dessert Chocolatier are edible works of art stuffed with myriad textures and aromas, evoking warm memories of childhood. What started as a personal craving of company founder Sarah Hamouda soon became a viral trend that spread like wildfire online. The young entrepreneur talked to Falstaff about what inspired her to create these iconic extra-filled bars, how they evoke the tastes of childhood, and what Fix has in store for the future.

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