Consumers are confused about food expiration dates.

Finding clarity on food expiration dates

Natasha Spencer-Jolliffe, 08.09.2022

With ´use by´, ´sell by´, best before´, and ´enjoy before´ common terms in today’s food system, there is increasing confusion surrounding food expiration dates, impacting concerns over food safety.

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“Use by”, “sell by”, “best before”, and “enjoy before” are all terms used to describe food expiration in today’s retail environment. Food preservation is a crucial area of the food industry that ensures food is safe to consume and maintains its quality. Preservation also helps to reduce waste and can impart a new flavour or texture.

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