From Graz to New York: Rye bread set to take the Big Apple by storm

Kristina Mitrovic, 03.12.2024

Real rye bread in New York – many people dream of it. And now, that perennial wish is finally becoming reality with the help of a traditional Graz-based bakery.

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The traditional Austrian baker Martin Auer is heading to New York in 2025 with an ambitious project: a show bakery that will only offer a single product, organic sourdough bread made from 100% rye flour and completely without yeast. Known as Landbrot in Austria, it will make its US debut under the name RYE.

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