Fulminant launch in Milan: Falstaff Italia enters the scene

What began this year in July between Vienna and Bolzano culminated last Monday in the Ansaldo Scala Laboratories, the workshops of La Scala in Milan: Fresh off the presses, Falstaff Italia made its debut amid thunderous applause. Flanked by Falstaff Italia co-editors-in-chief Othmar Kiem and Simon Staffler, Falstaff publisher Wolfgang Rosam proudly presented the "primissima copia" of the Italian-language magazine to around 380 guests. "Italy is the most beautiful – and finally, we are in Italy!", Rosam cheered. "It's our passion for the good and beautiful things in life that brings us here. We like to eat, we like to drink and we like to travel – that's the Falstaff trinity. Italy is a great role model in that respect."