The Japanese beef with a thirty-year waitlist

Located in the city of Takasago, Japan, family-run butcher’s shop Asahiya was founded in 1926. After World War II, the shop began selling affordably priced beef croquettes, although these did not become a hit until many years later in 1994 when Shigero Nitta inherited the shop from his father and decided to sell the croquettes online. Made with deep fried potato and high-quality Kobe beef, the dumplings were initially only sold in the shop, before they decided to experiment with an online shop to attract more customers. The butcher’s shop sells a variety of different beef croquettes, with the ‘Extreme Croquettes’ being the most popular and having the longest waiting time, however they also sell ‘Premier Croquettes’ which currently only have a four-year waiting list.