The New Veggie Boom

For a long time, vegetarians and vegans had a hard time within our social fabric. "Let's get started or the food will wilt." "Please don't make jokes about tofu, it's tasteless." "Was becoming a vegetarian a missed steak?!" ... The list of lame jokes about meatless diets goes on and on. Those who partially or completely renounce animal products were - at least in secret - ridiculed, even pitied, by meat eaters.